Overview
Profound went from founding to a $1.8B valuation in about two years, closing a $180M Series D in September led by Sequoia Capital and Kleiner Perkins. Behind that growth is a marketing function built for speed.
In this session, Neil Tewari, Co-founder and CEO of Conversion, sits down with Trevor Pyle, Head of Marketing at Profound, to get tactical about how it actually works: how the team moves so quickly, how they’ve scaled so fast, how they think through headcount and division of work, and how they organize and execute all of their marketing activity at such a high clip.
Neil brings his own perspective to the conversation, having spent years building marketing operations software for some of the fastest-growing enterprises.
What you’ll learn
- How AI-native marketing teams work the fastest, and what separates them from teams that added AI to an existing process
- How Profound structures a lean team across demand gen, content, and ops, and where the work lives
- Where the time goes in a typical campaign cycle, and how fast teams cut it
- What a marketing ops leader at a larger company can borrow from Profound’s playbook this quarter