Navigate 1Password's marketing motion with AI agents
Conversion replaces Marketo with an AI-native platform built to meet enterprise security standards. No data training. Full audit logs. RBAC to the field level. MCP and Dust integration that doesn't throttle. And campaigns across your CISO, CFO, and developer personas, built by agents, approved by your team.
~1,000×
Faster throughput on a multi-million-record database
4 days to hours
10M-record Marketo sync SLA, cut to under six hours
Zero
Agent actions that reach a contact without human approval
3 personas
CISO, CFO, and developer campaigns built and shipped in parallel
Run ABM for unique buying groups. CISOs, CFOs, and developers.
Real one-to-one ABM is more than a list pushed to ads. One agent scores each target account, orchestrates its journey, and builds a bespoke experience for it: custom ads, a custom landing page, and a tailored nurture sequence, all off your unified account record.
Account record
One record per account.
Conversion agent
orchestratingAccount scoring
Fit and intent, retrained over time
Journey orchestration
The next best play, per account
Custom ads
LinkedIn, Meta, and Google
Custom landing pages
One per target account
Nurture sequences
Multi-touch, personalized
Attribution
First touch to closed won
You are looking at the play right now. This landing page and the outreach around it were orchestrated by one agent off a single account record. That is the one-to-one motion you can run on every account in your program.
Clear the MOps ticket backlog with agents
A lean team cannot hand-build every CISO, CFO, and developer campaign. File the request as a ticket and a Conversion agent builds the audience, the email, and the workflow, then hands it back for approval. The queue stops being the bottleneck and your team reviews instead of rebuilding.
Assign a ticket, get finished work. An agent drafts the campaign, the audience, and the assets as a reviewable artifact, then waits for a human to approve. Multi-day build queues collapse into a review pass.
Exactly what agents can read and write. Nothing more.
Your security team will ask which systems Conversion can access, what it can write back, and who controls those credentials. The answer is below, and it is the same answer for every customer. You set the scope at the source, you control the integration users, and you can revoke access at any time.
Data source access
Salesforce
Contacts, accounts, opportunities, custom objects
Per-field sync mode (prefer SF or prefer Conversion)
Snowflake
Product usage, trial events, seat data
Read-only. No data written back to warehouse.
Marketo programs
Historical campaigns and program data during migration
Migration import only. Marketo stays untouched.
Built-in controls
No training on your data
CDR in place across all LLM providers by default
RBAC to object and field level
Granular permissions, not just role-level access
Full audit trail
Every agent action logged with timestamp and reviewer
Human approval before send
No contact is touched without a person saying yes
SOC 2 Type II certified
Available to share under NDA for your security review
Credentials you own
Scoped integration users, revoke access at any time
The AI Marketo promised. Wired into the tools you already use.
Marketo's AI is a beta feature bolted onto a 2006 architecture. Conversion is agent-native from the ground up, and it integrates with the AI tools your team already runs, without Marketo's API throttling that breaks everything downstream.
Native MCP. Dust agents that don't throttle.
Conversion ships with native MCP support today. If you run a broker to rotate MCP servers, Conversion plugs in as a server. Dust agents can query marketing data over Conversion's API instead of Marketo's, which means no rate-throttling, no incomplete record returns, and no broken integrations when your database scope expands.
Conversion MCP server
Turn a Jira ticket into an 80%-built campaign.
Describe the campaign goal and the target persona, and an agent builds the journey scaffold, audience logic, and token setup as an artifact. Your team reviews it, edits what they want, and approves. The manual work that currently takes days to spec and build now takes the time it takes to write a brief.
Agent output (pending review)
Buying-team modeling, not just MQL scoring.
Marketo is individual-focused and can't model complex, multi- stakeholder enterprise buying teams. Account-based scoring and buying-group tracking are native in Conversion. Score by CISO, CFO, and developer influence simultaneously, surface developer signals from Snowflake, and connect account scores directly to ad audiences.
No more quarterly spreadsheet exports.
Automated lifecycle reporting with leading and lagging indicators, trial-signup to ARR attribution, and pipeline influence that doesn't require a separate BI team to reconcile. Conversion's numbers match because the data model unifies Salesforce and Snowflake at the source, not as a downstream export.
Three buying personas. One platform to run all three.
Expanding from CISO to CFO to developer buyers means persona-specific content, signals, and nurture motions that Marketo can't coordinate across a multi-stakeholder account. Conversion models the full buying group so each persona gets the right motion while the account score reflects the whole team's engagement.
Signals
Security posture, vendor risk, compliance timeline
Motion
Risk-reduction, education, long nurture
Signals
Budget cycle, ROI from security investment, peer benchmarks
Motion
Business-case content, competitive positioning
Signals
Integration docs, MCP availability, API reliability
Motion
Technical content, sandbox access, API docs
Conversion vs Marketo
Marketo is a capable MAP for individual-focused campaigns on a stable, smaller database. On the things driving this evaluation, AI, data scale, ABM, API reliability, and security controls, here is the honest read.
| Capability | Conversion | Marketo (Adobe) |
|---|---|---|
| AI and agents | ||
| Agent-native, blank-canvas AI | Beta / add-on | |
| Self-tuning AI lead and account scoring | Manual rules | |
| ABM buying-team and account-based scoring | ||
| MCP available today | ||
| External agent integration via reliable API | Rate-throttled, returns incomplete data | |
| Data and activation | ||
| Native Snowflake sync, no CDP required | CDP or custom object required | |
| Real-time bidirectional Salesforce sync | Delayed, push only | |
| Multi-million-record throughput in hours, not days | ||
| Lifecycle reporting tied to trial signups and pipeline | Manual exports, BI tool mismatch | |
| Security and data controls | ||
| No training on your data or metadata by default | Adobe AI policy applies | |
| RBAC to the object and field level | Role-based only | |
| Full audit trail on every agent action | Sync logs only | |
| SOC 2 Type II | ||
| Foundations | ||
| Drag-and-drop email and forms parity | ||
| Lead scoring and lifecycle management | ||
| Global tokens and campaign-member syncing | ||
| Parallel run alongside Marketo during migration | Partner-led | |
High-security companies have already made the move.
Plaid, a fintech company with a data-sensitivity and security bar comparable to yours, consolidated its GTM stack onto Conversion. Veriforce, an enterprise compliance platform, migrated off Salesforce Marketing Cloud and Pardot entirely, with our forward-deployed team running the migration end to end.
Consolidated GTM stack onto Conversion under high-stakes security and compliance requirements, replacing Marketo and a separate CDP.
Migrated off Salesforce Marketing Cloud and Pardot onto Conversion, with our forward-deployed engineering team running the migration end to end.
Frequently asked questions
Either, and most teams start alongside. We replicate your active programs in Conversion, run both in parallel, and migrate in phases with clear milestones. Most teams that start side-by-side complete the cutover within three to five months. No single switch-flip required.
Conversion is SOC 2 Type II certified. By default, we do not train on your data or metadata, with a CDR in place across all LLM providers. RBAC is enforced to the object and field level. Every agent action produces an audit-logged artifact that requires human approval before it is sent. Your team controls what Conversion can read and write, at the source credential level, and you can revoke access at any time.
Yes. Conversion ships with native MCP support today. If you run a broker to rotate MCP servers, Conversion plugs in as a server. Dust agents can query Conversion data over MCP without hitting Marketo's throttled API. We will share full API and MCP documentation before any follow-up demo.
Our throughput is approximately 1,000 times faster than Marketo on large databases. A 10M-record full sync that takes Marketo three to four days takes Conversion four to six hours. The data model is built for this natively, with no separate infrastructure tier required on your side.
Pricing is based on marketable contacts, the contacts you actually send to. Contacts that sit in the platform but never receive a message are not billed. AI usage is unlimited and included, so the number is predictable based on your active database size.
Account-based scoring and buying-team modeling are native, not an add-on. You can score accounts across your CISO, CFO, and developer buying group, surface developer-influence signals from Snowflake, and connect those scores to ad audiences, without the limitations Marketo has as an individual-focused platform.
See it running on your data
Book a working session and we will show you exactly how Conversion handles your database scale, your persona mix, your Marketo programs, and the security model, running in parallel until you are ready to cut over.