Run every Airtable audience on one platform
Self-serve and enterprise audiences sit in separate platforms, with a layer of custom logic deciding which records live where. Conversion is the agentic marketing automation platform that puts both populations on one data model, joined to Salesforce and your warehouse.
75%
reduction in MOps time spent on recurring work
10x
faster campaign-to-launch cycle time
4 weeks
average migration, running in parallel with Marketo
SOC 2
Type II certified, with approval-first AI agents
The cost of running two stacks
One team runs the enterprise motion, another runs self-serve, and neither sees the same view of a customer. Marketo was never built to hold both sides of that, and a lifecycle email tool that covers the sends leaves attribution, ABM, and campaign structure exactly where they are.
Two platforms, two data models
The same person can exist in both systems with different attributes, different history, and different rules. Every question that spans the two motions turns into a reconciliation exercise, and attribution across the full journey never resolves.
Handoff logic nobody wants to own
The rules that decide which records move where are glue code sitting between platforms. It works quietly until it stops, and then it is an urgent problem for the team that inherited it.
Warehouse data needs middleware
Marketo has no native warehouse integration. Activating product, usage, or billing data means a reverse ETL tool, engineering effort, and another contract to keep alive.
The work that shouldn't need a specialist
Agents draft the campaign and the audience behind it from a plain-English request, QA the send, and watch the syncs that break quietly. Approval-first, so nothing reaches a contact until your team signs off.
Campaigns without the platform tax
A marketer describes the audience and the send in plain language and gets a drafted campaign back, inside your guardrails. The people who avoid the platform today stop needing a specialist to ship.
Syncs watched, not hoped for
Agents monitor the connections between systems, run list hygiene, and catch a broken send before it goes. The failures you currently find out about after the fact surface while they are still small.
MOps Intake
Campaign QA
Weekly Performance Digest
Deliverability Watch
Audience Builder
Lead Routing
List Hygiene
Pipeline Reporter
Sync Watchdog
Account Brief Writer
MOps Intake
Campaign QA
Weekly Performance Digest
Deliverability Watch
Audience Builder
Lead Routing
List Hygiene
Pipeline Reporter
Sync Watchdog
Account Brief Writer
Lifecycle Stage Mover
MQL to SDR Handoff
Subject Line Optimizer
Send Time Optimizer
Webinar Follow-Up
Intent Signal Watcher
Churn Risk Notifier
Re-engagement Wrangler
Localization Agent
Nurture Gap Finder
Lifecycle Stage Mover
MQL to SDR Handoff
Subject Line Optimizer
Send Time Optimizer
Webinar Follow-Up
Intent Signal Watcher
Churn Risk Notifier
Re-engagement Wrangler
Localization Agent
Nurture Gap Finder
MOps Intake
Campaign QA
Weekly Performance Digest
Deliverability Watch
MOps Intake
Campaign QA
Weekly Performance Digest
Deliverability Watch
Audience Builder
Lead Routing
List Hygiene
Pipeline Reporter
Audience Builder
Lead Routing
List Hygiene
Pipeline Reporter
Sync Watchdog
Account Brief Writer
Lifecycle Stage Mover
MQL to SDR Handoff
Sync Watchdog
Account Brief Writer
Lifecycle Stage Mover
MQL to SDR Handoff
Subject Line Optimizer
Send Time Optimizer
Webinar Follow-Up
Intent Signal Watcher
Subject Line Optimizer
Send Time Optimizer
Webinar Follow-Up
Intent Signal Watcher
Churn Risk Notifier
Re-engagement Wrangler
Localization Agent
Nurture Gap Finder
Churn Risk Notifier
Re-engagement Wrangler
Localization Agent
Nurture Gap Finder
Approval-first · Permission-scoped · Auditable · SOC 2 Type II
One system of record for both audiences
Connect Salesforce and your warehouse natively, including custom objects, so product usage and account context sit in one context layer. Both populations segment against the same data, with no routing layer deciding which platform sees what.
Salesforce
System of record
Conversion
Execution layer
Bidirectional
Configurable conflict resolution
Campaign sync
Members, statuses, and lead assignment
Custom objects
Standard and custom Salesforce objects
Audit trail
Detailed change history on every sync
Connects natively to your stack
The scope test a lifecycle tool does not pass
Campaigns, nurtures, scoring, routing, forms, landing pages, and asset hosting, plus attribution shipped as a product on the same data with multi-touch models from first touch through closed won. Accounts are first-class objects, so target account lists build from warehouse data, messaging coordinates across the buying committee, and segments sync to LinkedIn, Meta, and Google. Inflection is a strong lifecycle email tool with none of that, which is the difference between consolidating and adding a third system.
Dynamic Email Studio
Drag-and-drop builder with live CRM and warehouse fields. Hyper-personalize every message with dynamic content blocks.
Query Engine & Segmentation
Trigger workflows from CRM changes, product events, and enrichment data. Build audiences with a powerful query builder.
Campaigns & Folders
Organize and manage campaigns at scale with folders, tagging, and team collaboration.
Real-Time Workflows
Visual workflow builder with branching, delays, and AI-powered actions that trigger in real time.
Forms & Pages
Build branded forms and landing pages that feed directly into your workflows. No need for separate tools.
CRM Sync & Auditing
Enterprise Salesforce sync with bidirectional updates, conflict resolution, and full audit logs.
Reporting
Campaign performance tied to pipeline and revenue by persona, segment, and lifecycle stage.
Liquid Templating
Advanced personalization with Liquid syntax for conditional content, loops, and dynamic blocks.
A/B Testing
Test subject lines, content, send times, and workflows to optimize every touchpoint.
RBAC Controls
Fine-grained role-based access control for teams. Enterprise-grade permissions.
Not the year-long project you're bracing for
The average migration is about four weeks, running in parallel with Marketo the whole way, at roughly 1-2 hours a week from your team. Nothing cuts over until it has been verified against the original.
Forward-deployed engineers run it
FDEs migrate your workflows, lists, templates, and scoring models, then QA every component before anything goes live.
About 1-2 hours a week from your team
For roughly three weeks. That's the full time commitment while the migration runs in the background.
Parallel run, zero downtime
Nothing is cut over until every workflow has been verified against the Marketo original. No dark period, no lost sends.
A team that stays embedded
Deployment strategists work inside your marketing org through launch and beyond, with structured workshops in the first weeks and as many as your team wants after.
Used by MOps teams replacing Marketo, Pardot, and HubSpot.
ClickHouse
- Valuation
- $15B
- Employees
- 500+
- Replaced
- Marketo
Plaid
- Valuation
- $8B
- Employees
- 1,500+
- Replaced
- Marketo
Webflow
- Valuation
- $4B
- Employees
- 1,500+
- Replaced
- Iterable
DDN
- Valuation
- $11B
- Employees
- 1,600+
- Replaced
- Marketo
Productboard
- Valuation
- $1.7B
- Employees
- 500+
- Replaced
- Marketo
BuildOps
- Valuation
- $1B
- Employees
- 600+
- Replaced
- HubSpot
ACV Auctions
- Ticker
- NYSE: ACVA
- Employees
- 3,200+
- ARR
- $1B
AMCS
- Valuation
- €2B
- Employees
- 1,300+
- Replaced
- Pardot
Veriforce
- Valuation
- $1.2B+
- Employees
- 1,800+
- Replaced
- Pardot & Marketing Cloud
See it running on Airtable's data
Book a working session with our team. We'll tailor the demo to your stack and show you exactly how the migration would run.
Thanks for filling out the form, we'll be in touch soon!
Frequently asked questions
No. Every migration is led by a dedicated deployment strategist, with forward-deployed engineers moving your programs, smart lists, email templates, and scoring models. The average timeline is about four weeks, running in parallel with Marketo, at roughly 1-2 hours a week from your team. Nothing is cut over until it has been verified against the original.
Yes. Conversion connects natively to Snowflake, BigQuery, Databricks, Redshift, and PostgreSQL. Tables and views become usable objects in the platform: available in segments, personalization, and workflow triggers, alongside your Salesforce custom objects. Marketing ops configures it in the UI, no engineering tickets required.
The gap you found is the one we would point at too. Inflection is a capable lifecycle email tool, but reporting stops at email and journey engagement: no attribution model, no pipeline or revenue reporting, no report builder, so measurement means exporting to your warehouse and building it in Looker, Tableau, Power BI, or Hex. Account scoring exists, but the scores stay inside Inflection and do not sync to Salesforce or ad platforms, and there are no account activity timelines, ad audience sync, or account-level pipeline reporting. There are also no custom objects, no landing pages, and no asset hosting, and Campaigns, Accounts, and Opportunities are read-only. Conversion replaces Marketo end to end and ships reporting and attribution as a product, Mosaic, with ABM on the same data model.
The recurring operational work: ticket intake and triage, audience building from plain-English requests, pre-send campaign QA, list hygiene, and sync monitoring. Every agent is permission-scoped, approval-first, and fully auditable, so your team reviews anything before it ships.
Yes. The platform is built for marketing operations teams at enterprise companies, but common tasks like building emails, creating segments, and launching workflows are straightforward. Teams evaluating both consistently tell us Conversion is more capable without being harder to use.
Ready to see it on Airtable's data?
Book a working session and we'll show both audiences on one data model, attribution and ABM running on that same data, agents drafting the campaigns your team cannot staff today, and the migration plan from Marketo.