Run AlphaSense's renewal motions without a manual handoff
Renewal outreach that starts before the date, account qualification that does not wait on a sales flag, and the same relevance for a self-serve account as for a global enterprise. Conversion is the agentic marketing automation platform that runs all three off one model of your customer.
75%
reduction in MOps time spent on recurring work
10x
faster campaign-to-launch cycle time
4 weeks
average migration, running in parallel with Marketo
SOC 2
Type II certified, with approval-first AI agents
The scaffolding that got you here
The systems that worked at the last stage of growth are the ones setting the ceiling now. Marketo's lead-centric model is a hard place to build account-level renewal and qualification motions.
Renewal motions still run manually
Engaging the renewal cycle early means knowing which accounts are approaching it and acting on that automatically. Marketo has no native connection to the account and usage data that would trigger it, so the play stays a manual list pull.
Qualification waits on a handoff
Identifying and qualifying the accounts worth a motion is manual today, with marketing waiting on sales to flag them. The criteria could run themselves if the data model could hold them.
No proof of what campaigns produced
Deciding which programs to repeat, and which to stop, takes multi-touch attribution tied to pipeline and broken out by channel and segment. Reporting that stops at engagement leaves the largest budget calls running on instinct, and the sense that one channel is outperforming another stays a hunch.
Relevance at every tier, without adding headcount
Agents build the audiences, draft the campaigns, QA the sends, and keep the lists clean, so a low-touch account gets a motion built for it instead of a generic batch. Permission-scoped and approval-first, with your team signing off before anything goes out.
Renewal plays that start on their own
When an account moves into its renewal window or engagement drops off, an agent picks up the signal, drafts the outreach, and routes it for review. The cycle gets engaged early without anyone remembering to pull a list.
Qualification criteria that run themselves
Account fit and qualification logic lives in the platform and runs continuously against your CRM and warehouse data. Marketing stops waiting on a manual flag to know which accounts to work.
MOps Intake
Campaign QA
Weekly Performance Digest
Deliverability Watch
Audience Builder
Lead Routing
List Hygiene
Pipeline Reporter
Sync Watchdog
Account Brief Writer
MOps Intake
Campaign QA
Weekly Performance Digest
Deliverability Watch
Audience Builder
Lead Routing
List Hygiene
Pipeline Reporter
Sync Watchdog
Account Brief Writer
Lifecycle Stage Mover
MQL to SDR Handoff
Subject Line Optimizer
Send Time Optimizer
Webinar Follow-Up
Intent Signal Watcher
Churn Risk Notifier
Re-engagement Wrangler
Localization Agent
Nurture Gap Finder
Lifecycle Stage Mover
MQL to SDR Handoff
Subject Line Optimizer
Send Time Optimizer
Webinar Follow-Up
Intent Signal Watcher
Churn Risk Notifier
Re-engagement Wrangler
Localization Agent
Nurture Gap Finder
MOps Intake
Campaign QA
Weekly Performance Digest
Deliverability Watch
MOps Intake
Campaign QA
Weekly Performance Digest
Deliverability Watch
Audience Builder
Lead Routing
List Hygiene
Pipeline Reporter
Audience Builder
Lead Routing
List Hygiene
Pipeline Reporter
Sync Watchdog
Account Brief Writer
Lifecycle Stage Mover
MQL to SDR Handoff
Sync Watchdog
Account Brief Writer
Lifecycle Stage Mover
MQL to SDR Handoff
Subject Line Optimizer
Send Time Optimizer
Webinar Follow-Up
Intent Signal Watcher
Subject Line Optimizer
Send Time Optimizer
Webinar Follow-Up
Intent Signal Watcher
Churn Risk Notifier
Re-engagement Wrangler
Localization Agent
Nurture Gap Finder
Churn Risk Notifier
Re-engagement Wrangler
Localization Agent
Nurture Gap Finder
Approval-first · Permission-scoped · Auditable · SOC 2 Type II
Accounts, renewal dates, and usage in one context layer
Connect Salesforce natively, custom objects included, alongside native connections to Snowflake, BigQuery, Databricks, Redshift, and PostgreSQL. Renewal timing, entitlement, and product usage become segmentable objects, so the qualification criteria run against live data.
Salesforce
System of record
Conversion
Execution layer
Bidirectional
Configurable conflict resolution
Campaign sync
Members, statuses, and lead assignment
Custom objects
Standard and custom Salesforce objects
Audit trail
Detailed change history on every sync
Connects natively to your stack
One platform from first touch through renewal
Demand programs, nurtures, forms, landing pages, scoring, and multi-touch attribution from first touch through closed won, plus the post-sale motions your team has been asking for. Nothing you run today gets left behind, and the lifecycle stops splitting across tools.
Dynamic Email Studio
Drag-and-drop builder with live CRM and warehouse fields. Hyper-personalize every message with dynamic content blocks.
Query Engine & Segmentation
Trigger workflows from CRM changes, product events, and enrichment data. Build audiences with a powerful query builder.
Campaigns & Folders
Organize and manage campaigns at scale with folders, tagging, and team collaboration.
Real-Time Workflows
Visual workflow builder with branching, delays, and AI-powered actions that trigger in real time.
Forms & Pages
Build branded forms and landing pages that feed directly into your workflows. No need for separate tools.
CRM Sync & Auditing
Enterprise Salesforce sync with bidirectional updates, conflict resolution, and full audit logs.
Reporting
Campaign performance tied to pipeline and revenue by persona, segment, and lifecycle stage.
Liquid Templating
Advanced personalization with Liquid syntax for conditional content, loops, and dynamic blocks.
A/B Testing
Test subject lines, content, send times, and workflows to optimize every touchpoint.
RBAC Controls
Fine-grained role-based access control for teams. Enterprise-grade permissions.
A stack reset that does not stall the reset
You are already auditing the stack, and a migration cannot become the thing that blocks it. Marketo stays live while Conversion runs in parallel, our team handles the move, and your team's time commitment stays small enough that other priorities keep moving.
Forward-deployed engineers run it
FDEs migrate your workflows, lists, templates, and scoring models, then QA every component before anything goes live.
About 1-2 hours a week from your team
For roughly three weeks. That's the full time commitment while the migration runs in the background.
Parallel run, zero downtime
Nothing is cut over until every workflow has been verified against the Marketo original. No dark period, no lost sends.
A team that stays embedded
Deployment strategists work inside your marketing org through launch and beyond, with structured workshops in the first weeks and as many as your team wants after.
Used by MOps teams replacing Marketo, Pardot, and HubSpot.
ClickHouse
- Valuation
- $15B
- Employees
- 500+
- Replaced
- Marketo
Plaid
- Valuation
- $8B
- Employees
- 1,500+
- Replaced
- Marketo
Webflow
- Valuation
- $4B
- Employees
- 1,500+
- Replaced
- Iterable
DDN
- Valuation
- $11B
- Employees
- 1,600+
- Replaced
- Marketo
Productboard
- Valuation
- $1.7B
- Employees
- 500+
- Replaced
- Marketo
BuildOps
- Valuation
- $1B
- Employees
- 600+
- Replaced
- HubSpot
ACV Auctions
- Ticker
- NYSE: ACVA
- Employees
- 3,200+
- ARR
- $1B
AMCS
- Valuation
- €2B
- Employees
- 1,300+
- Replaced
- Pardot
Veriforce
- Valuation
- $1.2B+
- Employees
- 1,800+
- Replaced
- Pardot & Marketing Cloud
See it running on AlphaSense's data
Book a working session with our team. We'll tailor the demo to your stack and show you exactly how the migration would run.
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Frequently asked questions
Every migration is led by a dedicated deployment strategist, with forward-deployed engineers moving your programs, smart lists, email templates, and scoring models. The average timeline is about four weeks, running in parallel with Marketo the whole way, and the commitment from your team is roughly one to two hours a week for about three weeks.
It can trigger directly. Conversion connects natively to Snowflake, BigQuery, Databricks, Redshift, and PostgreSQL, and tables and views become usable objects in the platform: available in segments, personalization, and workflow triggers, alongside your Salesforce custom objects. Marketing ops configures it in the UI, no engineering tickets required.
Reporting and attribution are included in the platform as a product called Mosaic, running on the same data as everything else. Multi-touch models run from first touch through closed won, and because every touch runs through Conversion and syncs to Salesforce, campaign performance is tied directly to pipeline and revenue. Results break down by persona, segment, and lifecycle stage, so channels can be compared against each other, and your team can ask in plain language what a segment produced last quarter and what happened to it.
The recurring operational work: audience building from plain-English requests, pre-send campaign QA, list hygiene, ticket intake and triage, and sync monitoring. Every agent is permission-scoped, approval-first, and fully auditable, so your team reviews anything before it ships.
No. The platform is built for marketing operations teams at enterprise companies, but common tasks like building emails, creating segments, and launching workflows are straightforward. Teams evaluating both consistently tell us Conversion is more capable without being harder to use.
Ready to see it on AlphaSense's data?
Book a working session and we'll show Conversion triggering renewal motions from live account data, agents building the campaigns behind them, multi-touch attribution tying them back to pipeline, and the migration plan from Marketo.