Give AVEVA's email calendar an agent, not a spreadsheet
Global sends, regional audiences, and frequency rules get checked by hand before anything is scheduled. Conversion is the agentic marketing automation platform that builds the audience, drafts the campaign, and QAs the send, with your team approving every step.
75%
reduction in MOps time spent on recurring work
10x
faster campaign-to-launch cycle time
4 weeks
average migration, running in parallel with Marketo
SOC 2
Type II certified, with approval-first AI agents
Global send volume, reviewed one request at a time
Every scheduled email has to clear regional rules, audience overlap, and frequency limits before it can go. In Marketo that review is human work, and it scales with the queue.
The send calendar is a manual review
Requests stack up daily, each one checked against region, industry, and frequency rules by the same small team. The rules are clear. Applying them is the part that never gets automated.
No single view of the product
Product data sits across Snowflake, Databricks, and Salesforce with no shared model. Marketo has no native warehouse integration, so activating any of it means middleware, engineering effort, and another contract to manage.
AI that guesses instead of grounding
Generic copilots answer from whatever context they can reach, which makes their output hard to trust and harder to repeat. Marketo's own AI stops at a predicted score, so campaign build, QA, and routing stay manual either way.
Guardrailed agents, not a general-purpose copilot
Agents work inside your templates, your permissions, and your approval steps, grounded in your Salesforce, campaign, and warehouse data. Every run is permission-scoped, approval-first, and fully auditable.
Intake that arrives with the work done
Requests land in one queue and get triaged, with the audience built and the campaign drafted before they reach your team. Reviewing a draft takes minutes. Building one takes a day.
Pre-send QA on every campaign
Campaign QA checks the audience, the fields, and the links before anything goes out, and list hygiene and sync monitoring run on a schedule. The checks happen every time, not only when someone remembers.
MOps Intake
Campaign QA
Weekly Performance Digest
Deliverability Watch
Audience Builder
Lead Routing
List Hygiene
Pipeline Reporter
Sync Watchdog
Account Brief Writer
MOps Intake
Campaign QA
Weekly Performance Digest
Deliverability Watch
Audience Builder
Lead Routing
List Hygiene
Pipeline Reporter
Sync Watchdog
Account Brief Writer
Lifecycle Stage Mover
MQL to SDR Handoff
Subject Line Optimizer
Send Time Optimizer
Webinar Follow-Up
Intent Signal Watcher
Churn Risk Notifier
Re-engagement Wrangler
Localization Agent
Nurture Gap Finder
Lifecycle Stage Mover
MQL to SDR Handoff
Subject Line Optimizer
Send Time Optimizer
Webinar Follow-Up
Intent Signal Watcher
Churn Risk Notifier
Re-engagement Wrangler
Localization Agent
Nurture Gap Finder
MOps Intake
Campaign QA
Weekly Performance Digest
Deliverability Watch
MOps Intake
Campaign QA
Weekly Performance Digest
Deliverability Watch
Audience Builder
Lead Routing
List Hygiene
Pipeline Reporter
Audience Builder
Lead Routing
List Hygiene
Pipeline Reporter
Sync Watchdog
Account Brief Writer
Lifecycle Stage Mover
MQL to SDR Handoff
Sync Watchdog
Account Brief Writer
Lifecycle Stage Mover
MQL to SDR Handoff
Subject Line Optimizer
Send Time Optimizer
Webinar Follow-Up
Intent Signal Watcher
Subject Line Optimizer
Send Time Optimizer
Webinar Follow-Up
Intent Signal Watcher
Churn Risk Notifier
Re-engagement Wrangler
Localization Agent
Nurture Gap Finder
Churn Risk Notifier
Re-engagement Wrangler
Localization Agent
Nurture Gap Finder
Approval-first · Permission-scoped · Auditable · SOC 2 Type II
One product view across Snowflake and Databricks
Connect both warehouses and Salesforce natively, custom objects included. Tables and views become objects you can segment on, personalize with, and trigger workflows from, so the question of what a customer actually runs has one answer.
Salesforce
System of record
Conversion
Execution layer
Bidirectional
Configurable conflict resolution
Campaign sync
Members, statuses, and lead assignment
Custom objects
Standard and custom Salesforce objects
Audit trail
Detailed change history on every sync
Connects natively to your stack
Parity first, agents second
Campaign member sync to Salesforce, smart-campaign-style workflows, templates, scoring, forms, and role-based access all carry over, and reporting and attribution come with the platform as Mosaic rather than as a separate layer bolted on beside it. Nothing you run in Marketo today gets left behind, and the agents sit on top of it.
Dynamic Email Studio
Drag-and-drop builder with live CRM and warehouse fields. Hyper-personalize every message with dynamic content blocks.
Query Engine & Segmentation
Trigger workflows from CRM changes, product events, and enrichment data. Build audiences with a powerful query builder.
Campaigns & Folders
Organize and manage campaigns at scale with folders, tagging, and team collaboration.
Real-Time Workflows
Visual workflow builder with branching, delays, and AI-powered actions that trigger in real time.
Forms & Pages
Build branded forms and landing pages that feed directly into your workflows. No need for separate tools.
CRM Sync & Auditing
Enterprise Salesforce sync with bidirectional updates, conflict resolution, and full audit logs.
Reporting
Campaign performance tied to pipeline and revenue by persona, segment, and lifecycle stage.
Liquid Templating
Advanced personalization with Liquid syntax for conditional content, loops, and dynamic blocks.
A/B Testing
Test subject lines, content, send times, and workflows to optimize every touchpoint.
RBAC Controls
Fine-grained role-based access control for teams. Enterprise-grade permissions.
A move you can plan around your own timeline
Marketo stays live while Conversion runs in parallel. Our team handles the move, yours keeps shipping, and the average migration is about four weeks.
Forward-deployed engineers run it
FDEs migrate your workflows, lists, templates, and scoring models, then QA every component before anything goes live.
About 1-2 hours a week from your team
For roughly three weeks. That's the full time commitment while the migration runs in the background.
Parallel run, zero downtime
Nothing is cut over until every workflow has been verified against the Marketo original. No dark period, no lost sends.
A team that stays embedded
Deployment strategists work inside your marketing org through launch and beyond, with structured workshops in the first weeks and as many as your team wants after.
Used by MOps teams replacing Marketo, Pardot, and HubSpot.
ClickHouse
- Valuation
- $15B
- Employees
- 500+
- Replaced
- Marketo
Plaid
- Valuation
- $8B
- Employees
- 1,500+
- Replaced
- Marketo
Webflow
- Valuation
- $4B
- Employees
- 1,500+
- Replaced
- Iterable
Veriforce
- Valuation
- $1.2B+
- Employees
- 1,800+
- Replaced
- Pardot & Marketing Cloud
Productboard
- Valuation
- $1.7B
- Employees
- 500+
- Replaced
- Marketo
ACV Auctions
- Ticker
- NYSE: ACVA
- Employees
- 3,200+
- ARR
- $1B
AMCS
- Valuation
- €2B
- Employees
- 1,300+
- Replaced
- Pardot
See it running on AVEVA's data
Book a working session with our team. We'll tailor the demo to your stack and show you exactly how the migration would run.
Thanks for filling out the form, we'll be in touch soon!
Frequently asked questions
Conversion is purpose-built for enterprise B2B marketing. The workflow engine supports the same trigger-based automation patterns as Smart Campaigns, plus triggers from warehouse data changes, product events, and custom object updates. Salesforce sync is bidirectional with granular per-field rules, native Account writes, and faster Campaign membership updates. Role-based access control and full audit logging are built in.
Conversion ships reporting and attribution as a product, Mosaic, on the same data as the MAP. Every touch runs through Conversion and syncs to Salesforce, so multi-touch models run from first touch through closed won and tie directly to pipeline and revenue, with performance broken out by persona, segment, and lifecycle stage. Your team can also ask in plain language how a region or segment performed last quarter. It comes with the platform, so there is nothing separate to wire up or reconcile. It is not a field-for-field clone of Marketo Measure, so we map the models and touchpoint definitions you report on today before anything moves.
Yes. Conversion connects natively to Snowflake, BigQuery, Databricks, Redshift, and PostgreSQL. Tables and views become usable objects in the platform: available in segments, personalization, and workflow triggers, alongside your Salesforce custom objects. Marketing ops configures it in the UI, no engineering tickets required.
Agents operate on your actual Salesforce, campaign, and warehouse data inside the platform, not on a general knowledge base. They handle the recurring operational work: ticket intake and triage, pre-send campaign QA, list hygiene, audience building from plain-English requests, and sync monitoring. Every agent is permission-scoped, approval-first, and fully auditable, so your team reviews anything before it ships.
About 1-2 hours a week for roughly three weeks. Every migration is led by a dedicated deployment strategist, with forward-deployed engineers moving your programs, smart lists, email templates, and scoring models. The average timeline is about four weeks, running in parallel with Marketo, and nothing is cut over until it has been verified against the original.
No. The platform is built for marketing operations teams at enterprise companies, but common tasks like building emails, creating segments, and launching workflows are straightforward. Teams evaluating both consistently tell us Conversion is more capable without being harder to use.
Ready to see it on AVEVA's data?
Book a working session and we'll show Conversion running against a stack like yours: the warehouse sync, agents drafting and QAing a send before it schedules, and the migration plan from Marketo.