Turn BambooHR's ticket queue into shipped campaigns
A small MOps team supports the whole marketing org, so intake, list pulls, and campaign builds fill the week and the strategic work waits. Conversion is the agentic marketing automation platform that puts agents on the recurring work and runs alongside Marketo while you decide what moves.
75%
reduction in MOps time spent on recurring work
10x
faster campaign-to-launch cycle time
4 weeks
average migration, running in parallel with Marketo
SOC 2
Type II certified, with approval-first AI agents
The campaigns that never make it out of the queue
Marketo runs the programs your team already built. The constraint now is capacity and data: what a small team can build by hand, and what your warehouse can reach.
Intake fills the week
A handful of people support every campaign, every list, and every request the marketing org files. Strategic work gets declined rather than scheduled, because there is no room left to schedule it into.
One nurture for many audiences
Each plan tier and product line deserves its own path. Hand-building every version in Marketo costs enough time that most audiences end up sharing a single track.
Product data arrives by relay
Your warehouse is the source of truth, but Marketo has no native warehouse connection. Usage data reaches campaigns through custom object relays and engineering tickets, so the campaign waits on someone else's sprint.
Agents that take the queue off your team
Agents pick up requests, build the audience, draft the campaign, and QA it before send. Every agent is permission-scoped and approval-first, and every run leaves an auditable artifact, so your security review has something concrete to read and your team signs off before anything reaches a contact.
Requests come back drafted
A request lands and an agent does the build: the audience from a plain-English ask, the campaign, the pre-send QA pass. Your team reviews and approves instead of starting from a blank brief.
A version for every audience
Agents draft the plan-tier and product-line variants inside your guardrails, so the paths nobody had hours to build finally get built. Each one goes to your team for review before it ships.
MOps Intake
Campaign QA
Weekly Performance Digest
Deliverability Watch
Audience Builder
Lead Routing
List Hygiene
Pipeline Reporter
Sync Watchdog
Account Brief Writer
MOps Intake
Campaign QA
Weekly Performance Digest
Deliverability Watch
Audience Builder
Lead Routing
List Hygiene
Pipeline Reporter
Sync Watchdog
Account Brief Writer
Lifecycle Stage Mover
MQL to SDR Handoff
Subject Line Optimizer
Send Time Optimizer
Webinar Follow-Up
Intent Signal Watcher
Churn Risk Notifier
Re-engagement Wrangler
Localization Agent
Nurture Gap Finder
Lifecycle Stage Mover
MQL to SDR Handoff
Subject Line Optimizer
Send Time Optimizer
Webinar Follow-Up
Intent Signal Watcher
Churn Risk Notifier
Re-engagement Wrangler
Localization Agent
Nurture Gap Finder
MOps Intake
Campaign QA
Weekly Performance Digest
Deliverability Watch
MOps Intake
Campaign QA
Weekly Performance Digest
Deliverability Watch
Audience Builder
Lead Routing
List Hygiene
Pipeline Reporter
Audience Builder
Lead Routing
List Hygiene
Pipeline Reporter
Sync Watchdog
Account Brief Writer
Lifecycle Stage Mover
MQL to SDR Handoff
Sync Watchdog
Account Brief Writer
Lifecycle Stage Mover
MQL to SDR Handoff
Subject Line Optimizer
Send Time Optimizer
Webinar Follow-Up
Intent Signal Watcher
Subject Line Optimizer
Send Time Optimizer
Webinar Follow-Up
Intent Signal Watcher
Churn Risk Notifier
Re-engagement Wrangler
Localization Agent
Nurture Gap Finder
Churn Risk Notifier
Re-engagement Wrangler
Localization Agent
Nurture Gap Finder
Approval-first · Permission-scoped · Auditable · SOC 2 Type II
Databricks in, campaigns out, no relay in between
Connect Databricks and Salesforce natively, including custom objects, so product usage and account records sit in one context layer. Segment and trigger on real usage without a middleware hop or an engineering ticket.
Salesforce
System of record
Conversion
Execution layer
Bidirectional
Configurable conflict resolution
Campaign sync
Members, statuses, and lead assignment
Custom objects
Standard and custom Salesforce objects
Audit trail
Detailed change history on every sync
Connects natively to your stack
Nothing you built in Marketo gets left behind
Programs, nurtures, forms, scoring models, and the Salesforce sync your team depends on all carry over. Years of instance work stay intact, and the reporting still ties back to pipeline and revenue.
Dynamic Email Studio
Drag-and-drop builder with live CRM and warehouse fields. Hyper-personalize every message with dynamic content blocks.
Query Engine & Segmentation
Trigger workflows from CRM changes, product events, and enrichment data. Build audiences with a powerful query builder.
Campaigns & Folders
Organize and manage campaigns at scale with folders, tagging, and team collaboration.
Real-Time Workflows
Visual workflow builder with branching, delays, and AI-powered actions that trigger in real time.
Forms & Pages
Build branded forms and landing pages that feed directly into your workflows. No need for separate tools.
CRM Sync & Auditing
Enterprise Salesforce sync with bidirectional updates, conflict resolution, and full audit logs.
Reporting
Campaign performance tied to pipeline and revenue by persona, segment, and lifecycle stage.
Liquid Templating
Advanced personalization with Liquid syntax for conditional content, loops, and dynamic blocks.
A/B Testing
Test subject lines, content, send times, and workflows to optimize every touchpoint.
RBAC Controls
Fine-grained role-based access control for teams. Enterprise-grade permissions.
Not a rip and replace. A parallel run.
Marketo stays live while Conversion runs beside it. Our team handles the move, yours keeps shipping campaigns the entire time, and you set the pace of the cutover.
Forward-deployed engineers run it
FDEs migrate your workflows, lists, templates, and scoring models, then QA every component before anything goes live.
About 1-2 hours a week from your team
For roughly three weeks. That's the full time commitment while the migration runs in the background.
Parallel run, zero downtime
Nothing is cut over until every workflow has been verified against the Marketo original. No dark period, no lost sends.
A team that stays embedded
Deployment strategists work inside your marketing org through launch and beyond, with structured workshops in the first weeks and as many as your team wants after.
Used by MOps teams replacing Marketo, Pardot, and HubSpot.
ClickHouse
- Valuation
- $15B
- Employees
- 500+
- Replaced
- Marketo
Plaid
- Valuation
- $8B
- Employees
- 1,500+
- Replaced
- Marketo
Webflow
- Valuation
- $4B
- Employees
- 1,500+
- Replaced
- Iterable
Veriforce
- Valuation
- $1.2B+
- Employees
- 1,800+
- Replaced
- Pardot & Marketing Cloud
Productboard
- Valuation
- $1.7B
- Employees
- 500+
- Replaced
- Marketo
ACV Auctions
- Ticker
- NYSE: ACVA
- Employees
- 3,200+
- ARR
- $1B
AMCS
- Valuation
- €2B
- Employees
- 1,300+
- Replaced
- Pardot
See it running on BambooHR's data
Book a working session with our team. We'll tailor the demo to your stack and show you exactly how the migration would run.
Thanks for filling out the form, we'll be in touch soon!
Frequently asked questions
Marketo stays live the entire time. Every migration is led by a dedicated deployment strategist, with forward-deployed engineers moving your programs, smart lists, email templates, and scoring models. The average timeline is about four weeks running in parallel, your team spends roughly one to two hours a week on it, and nothing is cut over until it has been verified against the original.
Yes. Conversion connects natively to Databricks, Snowflake, BigQuery, Redshift, and PostgreSQL. Tables and views become usable objects in the platform: available in segments, personalization, and workflow triggers, alongside your Salesforce custom objects. Marketing ops configures it in the UI, no engineering tickets required.
Every agent is permission-scoped, approval-first, and fully auditable, so nothing ships until your team reviews it. Conversion is SOC 2 Type II certified. Agents handle the recurring operational work: ticket intake and triage, audience building from plain-English requests, pre-send campaign QA, list hygiene, and sync monitoring, and every run leaves an artifact you can inspect.
No. The platform is built for marketing operations teams at enterprise companies, but common tasks like building emails, creating segments, and launching workflows are straightforward. Teams evaluating both consistently tell us Conversion is more capable without being harder to use.
Ready to see it on BambooHR's data?
Book a working session and we'll show agents clearing an intake queue, warehouse data reaching a campaign without a relay, and the parallel migration plan from Marketo.