Consolidate BuildOps's MAP, CDP, and ABM onto one platform
MAP, CDP, and ABM were never meant to be five tools stitched together with manual work. Conversion unifies Salesforce, Snowflake, and every signal into one source of truth, then runs the operations on top with agents. One platform instead of a stack you have to hold together.
3 into 1
MAP, CDP, and ABM consolidated onto one platform
1 source of truth
Salesforce, Snowflake, and every signal unified per account
50 to 70%
Less time lost to manual campaign, routing, and reporting ops
90 days
Side-by-side POC on your highest-pain use case, no rip and replace
Agents that actually do the work for BuildOps
Not a copilot that suggests. Conversion agents score leads, send 1:1s, route pipeline, complete tickets, and report on it, all on your unified data.
Conversion agents 1,240 leads scored and re-ranked
Sent personalized 1:1s
Completed an intake ticket
Routed a lead to the right rep
Generated an attribution report
Built a lookalike audience
Your entire stack, consolidated
Right now the work is spread across a MAP, a CDP, an ABM tool, a routing tool, and a reporting patchwork that do not talk to each other. Every handoff is manual and every tool is another bill. Conversion collapses the categories into one platform running on unified data.
Your stack today
MAP
HubSpot
CDP
In-house build
ABM
Manual + legacy
Routing & scoring
LeanData + 2D scoring
Attribution
First-touch only
Intent & mail
Bambora + Reachdesk
Separate tools, separate bills, manual handoffs in between.
Conversion One record per account, fed by everything
Salesforce is the system of record, Snowflake holds the product and revenue data, and signals arrive from enrichment, intent, and first-party events. Conversion unifies them into a single record per contact and account, so campaigns and agents act on the full picture instead of email engagement alone.
Salesforce
CRM
Snowflake
Warehouse
Product
Events
AI Agents
Enrichment
Sarah Chen
VP of Marketing · Acme Corp
Lead Score
0
One platform vs a stack of point tools
Point tools each solve a slice and leave you to wire the rest together. Here is the honest read on what changes when the stack becomes one platform.
| Capability | Conversion | Point-tool stack |
|---|---|---|
| Data and identity | ||
| Single source of truth across CRM and warehouse | Syncs to maintain | |
| Owns and merges identity, not just moves data | Headless movement | |
| Warehouse-native on Snowflake | Add-on ETL | |
| Execution | ||
| Email, forms, landing pages, and SMS | Needs a separate MAP | |
| ABM orchestration | Separate ABM tool | |
| Lead routing and scoring | Separate routing tool | |
| AI and agents | ||
| Agent-native across the stack | Bolt-on or add-on | |
| Self-improving lead scoring | Static, manual | |
| Agent-generated reporting and attribution | Manual, first-touch | |
| Operations | ||
| One platform, one contract, one bill | Many tools, many bills | |
| Time to value | Weeks with our team | Months for legacy ABM |
Enterprise teams consolidate their GTM stack onto Conversion
Conversion runs the go-to-market stack for high-growth and enterprise companies that replaced a patchwork of MAP, CDP, and point tools. Once an NDA is in place, we will connect you with customers to hear it first-hand.
Public fintech, running its go-to-market on Conversion.
Consolidated point tools onto one platform with our forward-deployed team.
Enterprise, migrated onto Conversion off a legacy stack.
Prove it on one use case, then consolidate
No rip and replace. Start side by side with your current tools on the single highest-pain workflow, show the time saved, then bring the rest of the stack over on your timeline.
Connect the data
We unify Salesforce, Snowflake, and your signals into one record per account. Read-only to start, nothing disrupted.
Pick one high-pain use case
Usually greenfield ABM or lead routing and scoring, where the manual cost is highest and the win is easiest to see.
Run it side by side
A free POC against a 50 to 70 percent time-save target, with results you can take to the team and no risk to what is live.
Consolidate on your timeline
Bring MAP, CDP, and the rest of the stack over once the proof is in hand and the renewal math makes sense.
Frequently asked questions
No. Salesforce stays your system of record. Conversion keeps a deep bi-directional sync with standard and custom objects, and never tries to own the CRM. It runs marketing on top of Salesforce, not in place of it.
No. Conversion runs side by side with your current MAP so you can prove a single use case first, then consolidate email, forms, workflows, and the rest of the stack on your own timeline. Most teams anchor the full move to a renewal date.
A headless CDP moves data but cannot send an email, build a form, or run a campaign, so you still need an execution layer and a MAP on top of it. Conversion owns and merges identity and runs the execution and the agents in one platform, directly on your warehouse.
Yes. Conversion orchestrates one-to-few and one-to-one ABM on unified account data, with intent and enrichment signals feeding it and account intelligence surfaced to sales. There is no six-figure legacy contract or multi-month implementation to get started.
Snowflake is a core part of the model. Conversion activates the product and revenue data already sitting there, so campaigns and agents can trigger on far more than email engagement instead of that data being stranded.
Conversion runs to an enterprise security and PII bar, with role-based access, full audit trails, and no training on your data. Security and procurement review happens up front, before any POC begins.
One platform for all of marketing operations
Consolidate your MAP, CDP, and ABM onto Conversion, unify your data into one source of truth, and let agents run the work. Start with one use case and prove it in 90 days.