Run Cockroach Labs' campaigns on Snowflake data directly

Teams running mature Marketo instances are our primary customers. Every migration is led by a dedicated deployment strategist, with forward-deployed engineers moving your programs, smart lists, email templates, and scoring models. The average timeline is about four weeks, running in parallel with Marketo the whole way, and nothing is cut over until it has been verified against the original. The platform is SOC 2 Type II certified with role-based access control and full Salesforce sync audit logging.

Yes. Conversion connects natively to Snowflake, BigQuery, Databricks, Redshift, and PostgreSQL. Tables and views become usable objects in the platform: available in segments, personalization, and workflow triggers, alongside your Salesforce custom objects. Marketing ops configures it in the UI, no engineering tickets required.

Attribution comes with the platform. Conversion ships reporting and attribution as a product, Mosaic, running on the same data as the MAP, with multi-touch models from first touch through closed won. Because every touch runs through Conversion and syncs to Salesforce, including campaign membership and status, campaign performance is tied directly to pipeline and revenue, and it breaks down by persona, segment, and lifecycle stage. Your team can also ask in plain language how many MQLs a segment produced last quarter and what happened to them, so measurement is not a second system to wire up and reconcile.

Inflection is a capable lifecycle email and journey tool, strong at product-led messaging, and it was not built as a full MAP. There is no attribution model and no pipeline or revenue reporting, so measurement means exporting to your warehouse and building it yourself in Looker, Tableau, Power BI, or Hex. Salesforce sync is bi-directional on Leads and Contacts only, with Campaigns, Accounts, and Opportunities read-only, and there is no Programs equivalent for tokens, assets, or duplication. Account scoring exists, but the scores stay inside Inflection and never reach Salesforce. There are no landing pages and no ABM product, and their agents draft for a human to activate rather than running on a schedule. Conversion was built to replace Marketo end to end, including programs, custom objects, attribution, and account-level work.

The recurring operational work: ticket intake and triage, audience building from plain-English requests, pre-send campaign QA, list hygiene, and sync monitoring. Every agent is permission-scoped, approval-first, and fully auditable, so your team reviews anything before it ships.

About one to two hours a week from your team, for roughly three weeks. Forward-deployed engineers do the migration work, a dedicated deployment strategist runs the process end to end, and Marketo keeps running the entire time.