Run more campaigns without growing Datadog's MOps team
Campaign volume keeps climbing and the ops team does not, while the enriched data that would make those sends worth building sits in the warehouse. Conversion is the agentic marketing automation platform that connects Snowflake and Salesforce natively, then puts agents on the recurring work that eats your team's week.
75%
reduction in MOps time spent on recurring work
10x
faster campaign-to-launch cycle time
4 weeks
average migration, running in parallel with Marketo
SOC 2
Type II certified, with approval-first AI agents
The ceiling on a deeply embedded Marketo instance
Campaign tracking and Salesforce automation run fine. The strain shows up in the data you cannot reach, the queue teams route around, and the manual work that grows with every new program.
Warehouse data cannot reach campaigns
Enriched and product data lives in Snowflake, and Marketo has no native warehouse integration. Getting any of it into a campaign means reverse ETL into Salesforce, then Salesforce back into Marketo, every time the data changes.
No single view of what customers receive
Several teams send to the same customers from different tools. When the approval queue runs long, teams find their own way to send, and nobody can answer what a given account actually got last month.
Every new program costs capacity
Event lists arrive as tens of thousands of rows and take days of manual cleanup. The recurring work scales with campaign volume, so the only way to add programs is to add people.
The work that grows every time campaign volume does
Agents clean the imported list, build the audience from a plain-English request, and QA the send before it goes. Approval-first and permission-scoped, so your ops team signs off on everything and every run leaves an auditable record.
List work that runs itself
Agents take the imported file, dedupe it, clean it, and stage the campaign, so a large event list stops eating days of someone's week. Your team reviews the result instead of building it row by row.
Requests arrive already drafted
Intake agents triage the campaign request, draft the email and the audience behind it, and run pre-send QA. A request moves in hours, with your team still approving everything before it ships.
MOps Intake
Campaign QA
Weekly Performance Digest
Deliverability Watch
Audience Builder
Lead Routing
List Hygiene
Pipeline Reporter
Sync Watchdog
Account Brief Writer
MOps Intake
Campaign QA
Weekly Performance Digest
Deliverability Watch
Audience Builder
Lead Routing
List Hygiene
Pipeline Reporter
Sync Watchdog
Account Brief Writer
Lifecycle Stage Mover
MQL to SDR Handoff
Subject Line Optimizer
Send Time Optimizer
Webinar Follow-Up
Intent Signal Watcher
Churn Risk Notifier
Re-engagement Wrangler
Localization Agent
Nurture Gap Finder
Lifecycle Stage Mover
MQL to SDR Handoff
Subject Line Optimizer
Send Time Optimizer
Webinar Follow-Up
Intent Signal Watcher
Churn Risk Notifier
Re-engagement Wrangler
Localization Agent
Nurture Gap Finder
MOps Intake
Campaign QA
Weekly Performance Digest
Deliverability Watch
MOps Intake
Campaign QA
Weekly Performance Digest
Deliverability Watch
Audience Builder
Lead Routing
List Hygiene
Pipeline Reporter
Audience Builder
Lead Routing
List Hygiene
Pipeline Reporter
Sync Watchdog
Account Brief Writer
Lifecycle Stage Mover
MQL to SDR Handoff
Sync Watchdog
Account Brief Writer
Lifecycle Stage Mover
MQL to SDR Handoff
Subject Line Optimizer
Send Time Optimizer
Webinar Follow-Up
Intent Signal Watcher
Subject Line Optimizer
Send Time Optimizer
Webinar Follow-Up
Intent Signal Watcher
Churn Risk Notifier
Re-engagement Wrangler
Localization Agent
Nurture Gap Finder
Churn Risk Notifier
Re-engagement Wrangler
Localization Agent
Nurture Gap Finder
Approval-first · Permission-scoped · Auditable · SOC 2 Type II
Snowflake and Salesforce in one context layer
Connect Snowflake and Salesforce natively, including custom objects, so enriched, product, and campaign data sit together. Segment and personalize on warehouse fields without routing them through the CRM first.
Salesforce
System of record
Conversion
Execution layer
Bidirectional
Configurable conflict resolution
Campaign sync
Members, statuses, and lead assignment
Custom objects
Standard and custom Salesforce objects
Audit trail
Detailed change history on every sync
Connects natively to your stack
The parts of Marketo that work, still working
Campaigns, nurtures, event programs, scoring, and the Salesforce campaign tracking your team relies on all carry over. Nothing you run today gets left behind, and the reporting ties back to pipeline.
Dynamic Email Studio
Drag-and-drop builder with live CRM and warehouse fields. Hyper-personalize every message with dynamic content blocks.
Query Engine & Segmentation
Trigger workflows from CRM changes, product events, and enrichment data. Build audiences with a powerful query builder.
Campaigns & Folders
Organize and manage campaigns at scale with folders, tagging, and team collaboration.
Real-Time Workflows
Visual workflow builder with branching, delays, and AI-powered actions that trigger in real time.
Forms & Pages
Build branded forms and landing pages that feed directly into your workflows. No need for separate tools.
CRM Sync & Auditing
Enterprise Salesforce sync with bidirectional updates, conflict resolution, and full audit logs.
Reporting
Campaign performance tied to pipeline and revenue by persona, segment, and lifecycle stage.
Liquid Templating
Advanced personalization with Liquid syntax for conditional content, loops, and dynamic blocks.
A/B Testing
Test subject lines, content, send times, and workflows to optimize every touchpoint.
RBAC Controls
Fine-grained role-based access control for teams. Enterprise-grade permissions.
The migration question, answered first
Marketo is embedded in how your team works, so it stays live while Conversion runs in parallel. Our team handles the move; yours keeps shipping campaigns the entire time.
Forward-deployed engineers run it
FDEs migrate your workflows, lists, templates, and scoring models, then QA every component before anything goes live.
About 1-2 hours a week from your team
For roughly three weeks. That's the full time commitment while the migration runs in the background.
Parallel run, zero downtime
Nothing is cut over until every workflow has been verified against the Marketo original. No dark period, no lost sends.
A team that stays embedded
Deployment strategists work inside your marketing org through launch and beyond, with structured workshops in the first weeks and as many as your team wants after.
Used by MOps teams replacing Marketo, Pardot, and HubSpot.
ClickHouse
- Valuation
- $15B
- Employees
- 500+
- Replaced
- Marketo
Plaid
- Valuation
- $8B
- Employees
- 1,500+
- Replaced
- Marketo
Webflow
- Valuation
- $4B
- Employees
- 1,500+
- Replaced
- Iterable
Veriforce
- Valuation
- $1.2B+
- Employees
- 1,800+
- Replaced
- Pardot & Marketing Cloud
Productboard
- Valuation
- $1.7B
- Employees
- 500+
- Replaced
- Marketo
ACV Auctions
- Ticker
- NYSE: ACVA
- Employees
- 3,200+
- ARR
- $1B
AMCS
- Valuation
- €2B
- Employees
- 1,300+
- Replaced
- Pardot
See it running on Datadog's data
Book a working session with our team. We'll tailor the demo to your stack and show you exactly how the migration would run.
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Frequently asked questions
Every migration is led by a dedicated deployment strategist, with forward-deployed engineers moving your programs, smart lists, email templates, and scoring models. The average timeline is about four weeks, running in parallel with Marketo the whole way, and nothing is cut over until it has been verified against the original.
Yes. Conversion connects natively to Snowflake, BigQuery, Databricks, Redshift, and PostgreSQL. Tables and views become usable objects in the platform: available in segments, personalization, and workflow triggers, alongside your Salesforce custom objects. Marketing ops configures it in the UI, no engineering tickets required.
They handle the recurring operational work: ticket intake and triage, audience building from plain-English requests, pre-send campaign QA, list hygiene, and sync monitoring. Every agent is permission-scoped, approval-first, and fully auditable, so your team reviews anything before it ships.
No. Campaigns in Conversion work like Marketo programs, with member statuses, Salesforce campaign syncing, and hierarchical folder organization. Workflows cover the same trigger-and-filter automation as Smart Campaigns, plus triggers from warehouse data changes, product events, and custom object updates. Scoring, routing, forms, landing pages, and reporting tied to pipeline are all included.
No. The platform is built for marketing operations teams at enterprise companies, but common tasks like building emails, creating segments, and launching workflows are straightforward. Teams evaluating both consistently tell us Conversion is more capable without being harder to use.
Ready to see it on Datadog's data?
Book a working session and we'll show Conversion reading your warehouse directly, agents handling the list and QA work, and the migration plan from Marketo.