Put Gong's campaign workflows back in one system
Half the logic runs in the MAP and half runs in the automation tools bolted around it, so tracing what happened to one lead means opening four of them. Conversion is the agentic marketing automation platform that puts the data, the workflows, and the audit trail in one place, then hands the tactical work to agents.
75%
reduction in MOps time spent on recurring work
10x
faster campaign-to-launch cycle time
4 weeks
average migration, running in parallel with Marketo
SOC 2
Type II certified, with approval-first AI agents
Marketing logic spread across five systems
The work that will not fit inside the MAP gets pushed into the tools around it. Each one is fine on its own, and together they make a simple question hard to answer.
Workflows scattered across tools
Some rules live in the MAP, some in the automation layer, some in routing, some in the CRM. Answering where a given step happens means opening every one of them, and the overflow keeps growing.
Lead history you cannot read
Enrichment and scoring run out to other vendors through webhooks, and what comes back on the record is the word webhook. Reconstructing a lifecycle means clicking through smart campaigns one at a time.
Usage data out of reach for campaigns
License counts and active-use signals sit in the warehouse. With no native warehouse integration, putting them into a trigger or a filter takes middleware and engineering time, so power users and occasional users get the same email.
Take the tactical work off a stretched team
Agents run the recurring operations instead of your team running them between meetings. Approval-first and permission-scoped, so nothing acts outside what you grant it and every run is recorded.
Ask your data what happened
An assistant with deep platform access answers questions about your records and campaigns: who hit which step, what fired, and what happened next. No clicking through campaigns to rebuild a lifecycle by hand.
Ops work that runs itself
Ticket intake and triage, pre-send campaign QA, list hygiene overnight, and sync monitoring all run as agents inside the platform. The overflow work stops needing a second automation tool to hold it.
MOps Intake
Campaign QA
Weekly Performance Digest
Deliverability Watch
Audience Builder
Lead Routing
List Hygiene
Pipeline Reporter
Sync Watchdog
Account Brief Writer
MOps Intake
Campaign QA
Weekly Performance Digest
Deliverability Watch
Audience Builder
Lead Routing
List Hygiene
Pipeline Reporter
Sync Watchdog
Account Brief Writer
Lifecycle Stage Mover
MQL to SDR Handoff
Subject Line Optimizer
Send Time Optimizer
Webinar Follow-Up
Intent Signal Watcher
Churn Risk Notifier
Re-engagement Wrangler
Localization Agent
Nurture Gap Finder
Lifecycle Stage Mover
MQL to SDR Handoff
Subject Line Optimizer
Send Time Optimizer
Webinar Follow-Up
Intent Signal Watcher
Churn Risk Notifier
Re-engagement Wrangler
Localization Agent
Nurture Gap Finder
MOps Intake
Campaign QA
Weekly Performance Digest
Deliverability Watch
MOps Intake
Campaign QA
Weekly Performance Digest
Deliverability Watch
Audience Builder
Lead Routing
List Hygiene
Pipeline Reporter
Audience Builder
Lead Routing
List Hygiene
Pipeline Reporter
Sync Watchdog
Account Brief Writer
Lifecycle Stage Mover
MQL to SDR Handoff
Sync Watchdog
Account Brief Writer
Lifecycle Stage Mover
MQL to SDR Handoff
Subject Line Optimizer
Send Time Optimizer
Webinar Follow-Up
Intent Signal Watcher
Subject Line Optimizer
Send Time Optimizer
Webinar Follow-Up
Intent Signal Watcher
Churn Risk Notifier
Re-engagement Wrangler
Localization Agent
Nurture Gap Finder
Churn Risk Notifier
Re-engagement Wrangler
Localization Agent
Nurture Gap Finder
Approval-first · Permission-scoped · Auditable · SOC 2 Type II
Product usage joined to the lifecycle record
Conversion connects natively to Snowflake and Salesforce, custom objects included, so license and active-use data become objects you can segment, filter, and trigger campaigns on. Power users and occasional users stop getting the same message.
Salesforce
System of record
Conversion
Execution layer
Bidirectional
Configurable conflict resolution
Campaign sync
Members, statuses, and lead assignment
Custom objects
Standard and custom Salesforce objects
Audit trail
Detailed change history on every sync
Connects natively to your stack
Everything your Marketo instance owns today
Email, program management, lead lifecycle, order of operations, and the Salesforce sync your MQL handoff depends on. The campaign ops team keeps building the way it builds today, and nothing gets left behind.
Dynamic Email Studio
Drag-and-drop builder with live CRM and warehouse fields. Hyper-personalize every message with dynamic content blocks.
Query Engine & Segmentation
Trigger workflows from CRM changes, product events, and enrichment data. Build audiences with a powerful query builder.
Campaigns & Folders
Organize and manage campaigns at scale with folders, tagging, and team collaboration.
Real-Time Workflows
Visual workflow builder with branching, delays, and AI-powered actions that trigger in real time.
Forms & Pages
Build branded forms and landing pages that feed directly into your workflows. No need for separate tools.
CRM Sync & Auditing
Enterprise Salesforce sync with bidirectional updates, conflict resolution, and full audit logs.
Reporting
Campaign performance tied to pipeline and revenue by persona, segment, and lifecycle stage.
Liquid Templating
Advanced personalization with Liquid syntax for conditional content, loops, and dynamic blocks.
A/B Testing
Test subject lines, content, send times, and workflows to optimize every touchpoint.
RBAC Controls
Fine-grained role-based access control for teams. Enterprise-grade permissions.
A migration that does not need hours you don't have
Marketo stays live while Conversion runs in parallel. Our engineers migrate the programs, lists, templates, and scoring models, and the ask on your team is about one to two hours a week.
Forward-deployed engineers run it
FDEs migrate your workflows, lists, templates, and scoring models, then QA every component before anything goes live.
About 1-2 hours a week from your team
For roughly three weeks. That's the full time commitment while the migration runs in the background.
Parallel run, zero downtime
Nothing is cut over until every workflow has been verified against the Marketo original. No dark period, no lost sends.
A team that stays embedded
Deployment strategists work inside your marketing org through launch and beyond, with structured workshops in the first weeks and as many as your team wants after.
Used by MOps teams replacing Marketo, Pardot, and HubSpot.
ClickHouse
- Valuation
- $15B
- Employees
- 500+
- Replaced
- Marketo
Plaid
- Valuation
- $8B
- Employees
- 1,500+
- Replaced
- Marketo
Webflow
- Valuation
- $4B
- Employees
- 1,500+
- Replaced
- Iterable
DDN
- Valuation
- $11B
- Employees
- 1,600+
- Replaced
- Marketo
Productboard
- Valuation
- $1.7B
- Employees
- 500+
- Replaced
- Marketo
BuildOps
- Valuation
- $1B
- Employees
- 600+
- Replaced
- HubSpot
ACV Auctions
- Ticker
- NYSE: ACVA
- Employees
- 3,200+
- ARR
- $1B
AMCS
- Valuation
- €2B
- Employees
- 1,300+
- Replaced
- Pardot
Veriforce
- Valuation
- $1.2B+
- Employees
- 1,800+
- Replaced
- Pardot & Marketing Cloud
See it running on Gong's data
Book a working session with our team. We'll tailor the demo to your stack and show you exactly how the migration would run.
Thanks for filling out the form, we'll be in touch soon!
Frequently asked questions
Very little. Every migration is led by a dedicated deployment strategist, with forward-deployed engineers moving your programs, smart lists, email templates, and scoring models. The average timeline is about four weeks, Marketo runs in parallel throughout, and the commitment on your side is roughly one to two hours a week. Nothing is cut over until it has been verified against the original.
Yes. Conversion connects natively to Snowflake, BigQuery, Databricks, Redshift, and PostgreSQL. Tables and views become usable objects in the platform: available in segments, personalization, and workflow triggers, alongside your Salesforce custom objects. Marketing ops configures it in the UI, no engineering tickets required.
The recurring operational work: ticket intake and triage, pre-send campaign QA, list hygiene, audience building from plain-English requests, and sync monitoring. Agents also draft campaigns for review. Every agent is permission-scoped, approval-first, and fully auditable, so your team reviews anything before it ships.
Conversion is SOC 2 Type II certified and GDPR compliant, with role-based access control, granular per-field sync rules so you control exactly which fields move, and full audit logging on every sync event. Agents are permission-scoped and approval-first, so they act only within the access your team grants.
No. The platform is built for marketing operations teams at enterprise companies, but common tasks like building emails, creating segments, and launching workflows are straightforward. Teams evaluating both consistently tell us Conversion is more capable without being harder to use.
Ready to see it on Gong's data?
Book a working session and we'll show Conversion consolidating the workflows you run across four tools, agents handling the recurring ops work, and the migration plan from Marketo.