Turn Ironclad's usage data into expansion pipeline

No. Conversion ships reporting and attribution as a product, Mosaic, running on the same data as the MAP. Every touch runs through Conversion and syncs to Salesforce, so attribution ties directly to pipeline and revenue, with multi-touch models from first touch through closed won and campaign performance broken down by persona, segment, and lifecycle stage. A marketer can also ask in plain language how a segment performed last quarter and what happened to it. It comes with the platform, so there is nothing separate to wire up or reconcile. It is not a field-for-field clone of Marketo Measure, so the working session is where we walk the models and touchpoint definitions you rely on today through Mosaic before anything moves.

Every migration is led by a dedicated deployment strategist, with forward-deployed engineers moving your programs, smart lists, email templates, and scoring models. The average timeline is about four weeks, running in parallel with Marketo the whole way, and nothing is cut over until it has been verified against the original.

Yes. Conversion connects natively to BigQuery, Snowflake, Databricks, Redshift, and PostgreSQL. Tables and views become usable objects in the platform: available in segments, personalization, and workflow triggers, alongside your Salesforce custom objects. Marketing ops configures it in the UI, no engineering tickets required.

They're built for it. Agents handle the recurring operational work: audience building from plain-English requests, pre-send campaign QA, list hygiene, intake triage, and sync monitoring. Every agent is permission-scoped, approval-first, and fully auditable, so nothing ships until your team reviews it.