Run Miro's marketing from one system of record
Two platforms means deciding where every message sends from, piping the right data into each one, and tracking which system did what. Conversion is the agentic marketing automation platform that puts Salesforce, product, and Snowflake data in one place and runs both motions on top of it.
75%
reduction in MOps time spent on recurring work
10x
faster campaign-to-launch cycle time
4 weeks
average migration, running in parallel with Marketo
SOC 2
Type II certified, with approval-first AI agents
The cost of running marketing in two places
Every campaign starts by deciding which platform sends it and whether the right data made it there in time. Marketo cannot close that gap, because it cannot reach your warehouse without middleware.
Two platforms, two sets of data
High-touch campaigns run in one system and product messaging in another, so each needs its own pipeline of the right data. Keeping a record of which platform did what becomes a job of its own, and the same person counts against limits in both.
Still solving 2010 problems
Building forms by hand. Waiting days on a support ticket with no direct line to anyone. Working around an email editor that has not meaningfully changed. The daily friction of a Marketo instance is the same friction your team was working around a decade ago.
Accounts squeezed into a lead model
Matching contacts to accounts takes constant tending, because the model underneath is lead-centric with limited Account support. Custom objects are read-only in smart lists and rigid in their relationships, so the structure your team needs lives outside the platform.
The recurring work your team should not still be doing
Agents build audiences from plain-English requests, QA every send before it ships, run list hygiene on a schedule, and triage the intake queue. Approval-first and permission-scoped, so your team reviews everything before it goes out.
Requests in, campaigns out
An ask for a segment or a campaign comes back as a draft with the audience attached, built against your full data model. Your team reviews and approves instead of assembling it by hand.
Nothing ships unchecked
Campaign QA runs before every send, list hygiene runs overnight, and sync monitoring catches breaks before anyone files a ticket about them. Every agent is permission-scoped and fully auditable.
MOps Intake
Campaign QA
Weekly Performance Digest
Deliverability Watch
Audience Builder
Lead Routing
List Hygiene
Pipeline Reporter
Sync Watchdog
Account Brief Writer
MOps Intake
Campaign QA
Weekly Performance Digest
Deliverability Watch
Audience Builder
Lead Routing
List Hygiene
Pipeline Reporter
Sync Watchdog
Account Brief Writer
Lifecycle Stage Mover
MQL to SDR Handoff
Subject Line Optimizer
Send Time Optimizer
Webinar Follow-Up
Intent Signal Watcher
Churn Risk Notifier
Re-engagement Wrangler
Localization Agent
Nurture Gap Finder
Lifecycle Stage Mover
MQL to SDR Handoff
Subject Line Optimizer
Send Time Optimizer
Webinar Follow-Up
Intent Signal Watcher
Churn Risk Notifier
Re-engagement Wrangler
Localization Agent
Nurture Gap Finder
MOps Intake
Campaign QA
Weekly Performance Digest
Deliverability Watch
MOps Intake
Campaign QA
Weekly Performance Digest
Deliverability Watch
Audience Builder
Lead Routing
List Hygiene
Pipeline Reporter
Audience Builder
Lead Routing
List Hygiene
Pipeline Reporter
Sync Watchdog
Account Brief Writer
Lifecycle Stage Mover
MQL to SDR Handoff
Sync Watchdog
Account Brief Writer
Lifecycle Stage Mover
MQL to SDR Handoff
Subject Line Optimizer
Send Time Optimizer
Webinar Follow-Up
Intent Signal Watcher
Subject Line Optimizer
Send Time Optimizer
Webinar Follow-Up
Intent Signal Watcher
Churn Risk Notifier
Re-engagement Wrangler
Localization Agent
Nurture Gap Finder
Churn Risk Notifier
Re-engagement Wrangler
Localization Agent
Nurture Gap Finder
Approval-first · Permission-scoped · Auditable · SOC 2 Type II
Salesforce, product data, and Snowflake in one place
Connect Snowflake and Salesforce natively, custom objects included, so warehouse tables and product events become usable objects in segments, personalization, and workflow triggers. One set of data behind every message, with no reverse ETL pipeline feeding a second platform.
Salesforce
System of record
Conversion
Execution layer
Bidirectional
Configurable conflict resolution
Campaign sync
Members, statuses, and lead assignment
Custom objects
Standard and custom Salesforce objects
Audit trail
Detailed change history on every sync
Connects natively to your stack
Both motions, one platform
The high-touch campaigns, nurtures, scoring, forms, and event programs you run in Marketo, plus the lifecycle and product messaging that lives in your second system. Nothing gets left behind in either one, and the reporting ties back to pipeline and revenue.
Dynamic Email Studio
Drag-and-drop builder with live CRM and warehouse fields. Hyper-personalize every message with dynamic content blocks.
Query Engine & Segmentation
Trigger workflows from CRM changes, product events, and enrichment data. Build audiences with a powerful query builder.
Campaigns & Folders
Organize and manage campaigns at scale with folders, tagging, and team collaboration.
Real-Time Workflows
Visual workflow builder with branching, delays, and AI-powered actions that trigger in real time.
Forms & Pages
Build branded forms and landing pages that feed directly into your workflows. No need for separate tools.
CRM Sync & Auditing
Enterprise Salesforce sync with bidirectional updates, conflict resolution, and full audit logs.
Reporting
Campaign performance tied to pipeline and revenue by persona, segment, and lifecycle stage.
Liquid Templating
Advanced personalization with Liquid syntax for conditional content, loops, and dynamic blocks.
A/B Testing
Test subject lines, content, send times, and workflows to optimize every touchpoint.
RBAC Controls
Fine-grained role-based access control for teams. Enterprise-grade permissions.
Consolidating two platforms without a lost quarter
The lift is the real objection, and the lift is the part we own. Marketo stays live while Conversion runs in parallel, and forward-deployed engineers do the move and verify every component against the original.
Forward-deployed engineers run it
FDEs migrate your workflows, lists, templates, and scoring models, then QA every component before anything goes live.
About 1-2 hours a week from your team
For roughly three weeks. That's the full time commitment while the migration runs in the background.
Parallel run, zero downtime
Nothing is cut over until every workflow has been verified against the Marketo original. No dark period, no lost sends.
A team that stays embedded
Deployment strategists work inside your marketing org through launch and beyond, with structured workshops in the first weeks and as many as your team wants after.
Used by MOps teams replacing Marketo, Pardot, and HubSpot.
ClickHouse
- Valuation
- $15B
- Employees
- 500+
- Replaced
- Marketo
Plaid
- Valuation
- $8B
- Employees
- 1,500+
- Replaced
- Marketo
Webflow
- Valuation
- $4B
- Employees
- 1,500+
- Replaced
- Iterable
DDN
- Valuation
- $11B
- Employees
- 1,600+
- Replaced
- Marketo
Productboard
- Valuation
- $1.7B
- Employees
- 500+
- Replaced
- Marketo
BuildOps
- Valuation
- $1B
- Employees
- 600+
- Replaced
- HubSpot
ACV Auctions
- Ticker
- NYSE: ACVA
- Employees
- 3,200+
- ARR
- $1B
AMCS
- Valuation
- €2B
- Employees
- 1,300+
- Replaced
- Pardot
Veriforce
- Valuation
- $1.2B+
- Employees
- 1,800+
- Replaced
- Pardot & Marketing Cloud
See it running on Miro's data
Book a working session with our team. We'll tailor the demo to your stack and show you exactly how the migration would run.
Thanks for filling out the form, we'll be in touch soon!
Frequently asked questions
Every migration is led by a dedicated deployment strategist, with forward-deployed engineers moving your workflows, lists, email templates, and scoring models. The average timeline is about four weeks, running in parallel the whole way, and nothing is cut over until it has been verified against the original. Your team spends roughly 1-2 hours a week on it.
Yes. Conversion connects natively to Snowflake, BigQuery, Databricks, Redshift, and PostgreSQL. Tables and views become usable objects in the platform: available in segments, personalization, and workflow triggers, alongside your Salesforce custom objects. Marketing ops configures it in the UI, no engineering tickets required.
They handle the recurring operational work: ticket intake and triage, pre-send campaign QA, list hygiene, audience building from plain-English requests, and sync monitoring. Every agent is permission-scoped, approval-first, and fully auditable, so your team reviews anything before it ships.
Teams running Conversion report a 75% reduction in MOps time spent on recurring work and a 10x faster campaign-to-launch cycle. The consolidation adds to that: one data model instead of two, one platform to administer, and no reverse ETL pipeline keeping a second system fed.
No. The platform is built for marketing operations teams at enterprise companies, but common tasks like building emails, creating segments, and launching workflows are straightforward. Teams evaluating both consistently tell us Conversion is more capable without being harder to use.
Ready to see it on Miro's data?
Book a working session and we'll show Conversion running both motions on one data model, the native Snowflake and Salesforce sync, and the migration plan from Marketo.