One-to-one for N-able's MSPs, without more headcount
Talking to IT leaders at thousands of managed service providers one at a time is a staffing problem inside a platform built for one-to-many. Conversion is the agentic marketing automation platform that unifies your Salesforce, Snowflake, and enrichment data, then puts agents on the build.
75%
reduction in MOps time spent on recurring work
10x
faster campaign-to-launch cycle time
4 weeks
average migration, running in parallel with Marketo
SOC 2
Type II certified, with approval-first AI agents
One-to-many is the ceiling, not the strategy
Your team wants to speak to each partner segment differently. The data to do it already exists, and almost none of it lives where the campaigns run.
Enriched data that never writes back
Enrichment output, warehouse tables, and product signals get produced outside the CRM and stay there. Moving any of it into Marketo means middleware and engineering effort, so campaigns run on the thinnest version of the record.
Duplicates and fields that overlap
A CRM that has grown for years leaves duplicate accounts and duplicate contacts, plus hundreds of fields carrying versions of the same thing. A lead-centric model makes an account hierarchy harder to untangle, not easier.
Routing rules nobody wants to audit
Lead handoff runs on a rule set that has only ever grown, and it is where the pipeline conversion conversation keeps landing. Marketo's AI stops at a predictive score. It does not route the lead, so the rules stay manual.
The one-to-one you cannot hire for
Agents draft the segment-specific campaigns, build the audiences behind them, route leads off live CRM data, and QA every send before it goes. Approval-first and permission-scoped, so your team reviews before anything ships and every run leaves an audit trail.
One campaign, every segment
Agents draft the segment-specific versions inside your guardrails, so a partner segment worth targeting finally gets copy worth sending. Your team reviews and approves instead of hand-building each variant.
Routing that changes with a sentence
Lead routing runs as an agent against live CRM data, with every decision logged. Reconfiguring it is a conversation, not an audit of a rule set nobody wants to open.
MOps Intake
Campaign QA
Weekly Performance Digest
Deliverability Watch
Audience Builder
Lead Routing
List Hygiene
Pipeline Reporter
Sync Watchdog
Account Brief Writer
MOps Intake
Campaign QA
Weekly Performance Digest
Deliverability Watch
Audience Builder
Lead Routing
List Hygiene
Pipeline Reporter
Sync Watchdog
Account Brief Writer
Lifecycle Stage Mover
MQL to SDR Handoff
Subject Line Optimizer
Send Time Optimizer
Webinar Follow-Up
Intent Signal Watcher
Churn Risk Notifier
Re-engagement Wrangler
Localization Agent
Nurture Gap Finder
Lifecycle Stage Mover
MQL to SDR Handoff
Subject Line Optimizer
Send Time Optimizer
Webinar Follow-Up
Intent Signal Watcher
Churn Risk Notifier
Re-engagement Wrangler
Localization Agent
Nurture Gap Finder
MOps Intake
Campaign QA
Weekly Performance Digest
Deliverability Watch
MOps Intake
Campaign QA
Weekly Performance Digest
Deliverability Watch
Audience Builder
Lead Routing
List Hygiene
Pipeline Reporter
Audience Builder
Lead Routing
List Hygiene
Pipeline Reporter
Sync Watchdog
Account Brief Writer
Lifecycle Stage Mover
MQL to SDR Handoff
Sync Watchdog
Account Brief Writer
Lifecycle Stage Mover
MQL to SDR Handoff
Subject Line Optimizer
Send Time Optimizer
Webinar Follow-Up
Intent Signal Watcher
Subject Line Optimizer
Send Time Optimizer
Webinar Follow-Up
Intent Signal Watcher
Churn Risk Notifier
Re-engagement Wrangler
Localization Agent
Nurture Gap Finder
Churn Risk Notifier
Re-engagement Wrangler
Localization Agent
Nurture Gap Finder
Approval-first · Permission-scoped · Auditable · SOC 2 Type II
Salesforce, Snowflake, and your enrichment in one model
Connect Snowflake natively and make Salesforce custom objects first class, so partner attributes, product signals, and enrichment output sit in the same context layer the campaigns run on. Segment across all of it without flattening anything into a lead field first.
Salesforce
System of record
Conversion
Execution layer
Bidirectional
Configurable conflict resolution
Campaign sync
Members, statuses, and lead assignment
Custom objects
Standard and custom Salesforce objects
Audit trail
Detailed change history on every sync
Connects natively to your stack
Everything Marketo runs for you, plus the motion it cannot
Forms, trials, programs, scoring, nurtures, Salesforce campaign sync, and the event lists your team still uploads by hand. Reporting and attribution come with it, multi-touch from first touch through closed won and tied to pipeline, so campaign performance lands where the campaigns run. Nothing gets left behind, and the pieces that need a person today get an agent instead.
Dynamic Email Studio
Drag-and-drop builder with live CRM and warehouse fields. Hyper-personalize every message with dynamic content blocks.
Query Engine & Segmentation
Trigger workflows from CRM changes, product events, and enrichment data. Build audiences with a powerful query builder.
Campaigns & Folders
Organize and manage campaigns at scale with folders, tagging, and team collaboration.
Real-Time Workflows
Visual workflow builder with branching, delays, and AI-powered actions that trigger in real time.
Forms & Pages
Build branded forms and landing pages that feed directly into your workflows. No need for separate tools.
CRM Sync & Auditing
Enterprise Salesforce sync with bidirectional updates, conflict resolution, and full audit logs.
Reporting
Campaign performance tied to pipeline and revenue by persona, segment, and lifecycle stage.
Liquid Templating
Advanced personalization with Liquid syntax for conditional content, loops, and dynamic blocks.
A/B Testing
Test subject lines, content, send times, and workflows to optimize every touchpoint.
RBAC Controls
Fine-grained role-based access control for teams. Enterprise-grade permissions.
You do not have to inventory Marketo to leave it
Mapping everything the instance does is the job our forward-deployed engineers take on. Marketo stays live while Conversion runs in parallel, every component is verified against the original, and your team keeps shipping the whole time.
Forward-deployed engineers run it
FDEs migrate your workflows, lists, templates, and scoring models, then QA every component before anything goes live.
About 1-2 hours a week from your team
For roughly three weeks. That's the full time commitment while the migration runs in the background.
Parallel run, zero downtime
Nothing is cut over until every workflow has been verified against the Marketo original. No dark period, no lost sends.
A team that stays embedded
Deployment strategists work inside your marketing org through launch and beyond, with structured workshops in the first weeks and as many as your team wants after.
Used by MOps teams replacing Marketo, Pardot, and HubSpot.
ClickHouse
- Valuation
- $15B
- Employees
- 500+
- Replaced
- Marketo
Plaid
- Valuation
- $8B
- Employees
- 1,500+
- Replaced
- Marketo
Webflow
- Valuation
- $4B
- Employees
- 1,500+
- Replaced
- Iterable
Veriforce
- Valuation
- $1.2B+
- Employees
- 1,800+
- Replaced
- Pardot & Marketing Cloud
Productboard
- Valuation
- $1.7B
- Employees
- 500+
- Replaced
- Marketo
ACV Auctions
- Ticker
- NYSE: ACVA
- Employees
- 3,200+
- ARR
- $1B
AMCS
- Valuation
- €2B
- Employees
- 1,300+
- Replaced
- Pardot
See it running on N-able's data
Book a working session with our team. We'll tailor the demo to your stack and show you exactly how the migration would run.
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Frequently asked questions
We do. Every migration is led by a dedicated deployment strategist, with forward-deployed engineers moving your programs, smart lists, email templates, and scoring models. The average timeline is about four weeks, running in parallel with Marketo the whole way, and nothing is cut over until it has been verified against the original.
Yes. Conversion connects natively to Snowflake, BigQuery, Databricks, Redshift, and PostgreSQL. Tables and views become usable objects in the platform: available in segments, personalization, and workflow triggers, alongside your Salesforce custom objects. Marketing ops configures it in the UI, no engineering tickets required.
They handle the recurring operational work: list hygiene, audience building from plain-English requests, lead routing, pre-send campaign QA, ticket intake and triage, and sync monitoring. Every agent is permission-scoped, approval-first, and fully auditable, so your team reviews anything before it ships.
No. Reporting and attribution are included as a product, Mosaic, running on the same data as the MAP, with multi-touch models from first touch through closed won and campaign performance broken down by persona, segment, and lifecycle stage. Because every touch runs through Conversion and syncs to Salesforce, that attribution is tied directly to pipeline, with nothing extra to wire up or reconcile. Whatever you keep running alongside it stays your call.
Inflection is a strong lifecycle email and journey tool, built for product-led messaging rather than as a full MAP. It has no attribution model and no pipeline or revenue reporting, no report builder, and no ABM product, its Salesforce sync is bidirectional on Leads and Contacts only with Campaigns, Accounts, and Opportunities read-only, and there are no landing pages. Its agents draft for a person to activate rather than running on a schedule. Conversion replaces Marketo end to end and adds attribution, ABM, and agents that complete the work.
No. The platform is built for marketing operations teams at enterprise companies, but common tasks like building emails, creating segments, and launching workflows are straightforward. Teams evaluating both consistently tell us Conversion is more capable without being harder to use.
Ready to see it on N-able's data?
Book a working session and we'll show Conversion joining Salesforce, Snowflake, and your enrichment data, agents drafting the one-to-one campaigns, attribution tied back to pipeline, and the migration plan from Marketo.