The marketing platform Optimizely's agents can run
Your marketers should not need to know which platform executed the work, and your campaign requests should not sit in a queue. Conversion is the agentic marketing automation platform built with a first-class MCP server and an open API, so the AI systems your team already runs can build campaigns, programs, and emails directly.
75%
reduction in MOps time spent on recurring work
10x
faster campaign-to-launch cycle time
4 weeks
average migration, running in parallel with Marketo
SOC 2
Type II certified, with approval-first AI agents
A MAP your AI stack cannot drive
The agent layer is the interface your marketers are being pointed at. Underneath it sits a platform built before any of that existed, and everything still routes through a queue of specialists.
Campaign ops runs as a ticket queue
A marketer briefs a request and waits. The campaign, the program, and the emails all get built by someone else, so the real cost of a campaign is measured in queue time rather than in the work itself.
AI that stops at scoring
Marketo's AI predicts a score through Adobe Sensei. It does not build the segment, assemble the program, QA the send, or report on the campaign, so an agent layer sitting above it has almost nothing to drive.
Hiring for the platform, not the marketing
Making a mature Marketo instance work takes people hired for Marketo. The platform knowledge sits with a handful of specialists, and everything the rest of the team wants to ship routes through them.
The execution layer under your agent platform
Conversion ships a first-class MCP server and an open API, so agents your team already runs can create audiences, campaigns, emails, and workflows without anyone opening another UI. Every action is permission-scoped, approval-first, and fully auditable.
Open API, first-class MCP
Agents query live data and act on it through MCP or the API, with no daily call cap and no metered tier between your team and its own records. Your marketers never have to know which platform executed the work.
Briefs come back as drafts
A campaign request comes back as a drafted campaign with the audience, the program, and the emails attached, ready for review. The queue stops being the distance between an idea and a send.
MOps Intake
Campaign QA
Weekly Performance Digest
Deliverability Watch
Audience Builder
Lead Routing
List Hygiene
Pipeline Reporter
Sync Watchdog
Account Brief Writer
MOps Intake
Campaign QA
Weekly Performance Digest
Deliverability Watch
Audience Builder
Lead Routing
List Hygiene
Pipeline Reporter
Sync Watchdog
Account Brief Writer
Lifecycle Stage Mover
MQL to SDR Handoff
Subject Line Optimizer
Send Time Optimizer
Webinar Follow-Up
Intent Signal Watcher
Churn Risk Notifier
Re-engagement Wrangler
Localization Agent
Nurture Gap Finder
Lifecycle Stage Mover
MQL to SDR Handoff
Subject Line Optimizer
Send Time Optimizer
Webinar Follow-Up
Intent Signal Watcher
Churn Risk Notifier
Re-engagement Wrangler
Localization Agent
Nurture Gap Finder
MOps Intake
Campaign QA
Weekly Performance Digest
Deliverability Watch
MOps Intake
Campaign QA
Weekly Performance Digest
Deliverability Watch
Audience Builder
Lead Routing
List Hygiene
Pipeline Reporter
Audience Builder
Lead Routing
List Hygiene
Pipeline Reporter
Sync Watchdog
Account Brief Writer
Lifecycle Stage Mover
MQL to SDR Handoff
Sync Watchdog
Account Brief Writer
Lifecycle Stage Mover
MQL to SDR Handoff
Subject Line Optimizer
Send Time Optimizer
Webinar Follow-Up
Intent Signal Watcher
Subject Line Optimizer
Send Time Optimizer
Webinar Follow-Up
Intent Signal Watcher
Churn Risk Notifier
Re-engagement Wrangler
Localization Agent
Nurture Gap Finder
Churn Risk Notifier
Re-engagement Wrangler
Localization Agent
Nurture Gap Finder
Approval-first · Permission-scoped · Auditable · SOC 2 Type II
One data layer for CRM, warehouse, and product events
Connect Snowflake and Salesforce natively, custom objects included, so warehouse tables and product events become usable objects in segments, personalization, and workflow triggers. Data leaves as easily as it arrives, through the same open API and MCP server your agents use.
Salesforce
System of record
Conversion
Execution layer
Bidirectional
Configurable conflict resolution
Campaign sync
Members, statuses, and lead assignment
Custom objects
Standard and custom Salesforce objects
Audit trail
Detailed change history on every sync
Connects natively to your stack
Everything a mature Marketo instance runs
Programs, trigger-and-filter automation, nurtures, scoring, forms, landing pages, and event promotion, with reporting tied to pipeline and revenue. Nothing your specialists built gets left behind, and the whole surface is reachable programmatically.
Dynamic Email Studio
Drag-and-drop builder with live CRM and warehouse fields. Hyper-personalize every message with dynamic content blocks.
Query Engine & Segmentation
Trigger workflows from CRM changes, product events, and enrichment data. Build audiences with a powerful query builder.
Campaigns & Folders
Organize and manage campaigns at scale with folders, tagging, and team collaboration.
Real-Time Workflows
Visual workflow builder with branching, delays, and AI-powered actions that trigger in real time.
Forms & Pages
Build branded forms and landing pages that feed directly into your workflows. No need for separate tools.
CRM Sync & Auditing
Enterprise Salesforce sync with bidirectional updates, conflict resolution, and full audit logs.
Reporting
Campaign performance tied to pipeline and revenue by persona, segment, and lifecycle stage.
Liquid Templating
Advanced personalization with Liquid syntax for conditional content, loops, and dynamic blocks.
A/B Testing
Test subject lines, content, send times, and workflows to optimize every touchpoint.
RBAC Controls
Fine-grained role-based access control for teams. Enterprise-grade permissions.
A replatform measured in weeks, not quarters
Replatforms get shelved over disruption, not fit. Marketo stays live while Conversion runs in parallel, forward-deployed engineers do the move, and your team spends about 1-2 hours a week on it.
Forward-deployed engineers run it
FDEs migrate your workflows, lists, templates, and scoring models, then QA every component before anything goes live.
About 1-2 hours a week from your team
For roughly three weeks. That's the full time commitment while the migration runs in the background.
Parallel run, zero downtime
Nothing is cut over until every workflow has been verified against the Marketo original. No dark period, no lost sends.
A team that stays embedded
Deployment strategists work inside your marketing org through launch and beyond, with structured workshops in the first weeks and as many as your team wants after.
Used by MOps teams replacing Marketo, Pardot, and HubSpot.
ClickHouse
- Valuation
- $15B
- Employees
- 500+
- Replaced
- Marketo
Plaid
- Valuation
- $8B
- Employees
- 1,500+
- Replaced
- Marketo
Webflow
- Valuation
- $4B
- Employees
- 1,500+
- Replaced
- Iterable
DDN
- Valuation
- $11B
- Employees
- 1,600+
- Replaced
- Marketo
Productboard
- Valuation
- $1.7B
- Employees
- 500+
- Replaced
- Marketo
BuildOps
- Valuation
- $1B
- Employees
- 600+
- Replaced
- HubSpot
ACV Auctions
- Ticker
- NYSE: ACVA
- Employees
- 3,200+
- ARR
- $1B
AMCS
- Valuation
- €2B
- Employees
- 1,300+
- Replaced
- Pardot
Veriforce
- Valuation
- $1.2B+
- Employees
- 1,800+
- Replaced
- Pardot & Marketing Cloud
See it running on Optimizely's data
Book a working session with our team. We'll tailor the demo to your stack and show you exactly how the migration would run.
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Frequently asked questions
Every migration is led by a dedicated deployment strategist, with forward-deployed engineers moving your programs, smart lists, email templates, and scoring models. The average timeline is about four weeks, running in parallel with Marketo the whole way, and your team spends roughly 1-2 hours a week on it. Nothing is cut over until it has been verified against the original.
It can drive it. Conversion ships a first-class MCP server and an open API with no daily call cap, so agents your team builds can query data and create audiences, campaigns, emails, and workflows programmatically. Every action is permission-scoped, approval-first, and fully audited, so marketers can work in Conversion or never open it.
Yes. Conversion connects natively to Snowflake, BigQuery, Databricks, Redshift, and PostgreSQL. Tables and views become usable objects in the platform: available in segments, personalization, and workflow triggers, alongside your Salesforce custom objects. Marketing ops configures it in the UI, no engineering tickets required.
The recurring work stops landing on people. Agents handle intake and triage, pre-send campaign QA, list hygiene, audience building from plain-English requests, and sync monitoring, which is where the 75% reduction in MOps time on recurring work comes from. Deployment strategists stay embedded in your marketing org through launch and run structured workshops so the new process sticks.
No. The platform is built for marketing operations teams at enterprise companies, but common tasks like building emails, creating segments, and launching workflows are straightforward. Teams evaluating both consistently tell us Conversion is more capable without being harder to use.
Ready to see it on Optimizely's data?
Book a working session and we'll show your own agents driving Conversion through MCP, the native warehouse sync, and the migration plan from Marketo.