The enterprise Eloqua & CDP replacement built for Precisely.
Replace Eloqua with one platform that unifies Salesforce and Snowflake, runs on AI agents with real guardrails, and gives your team back the hours manual work takes. Built for the way Precisely wants to operate.
40 hrs to 10
MOps time reclaimed from manual work
1.5M
Contacts unified across Salesforce and Snowflake
MAP + CDP
One platform, no separate data layer to buy
< 1 hr
Support SLA from a forward-deployed marketing engineer
Salesforce and Snowflake, unified and activated
Your Snowflake data is stranded and there is no CDP. Conversion pulls Salesforce and Snowflake into one record per contact, enriched in real time by agents and queryable in the platform, so you can act on all of it.
Salesforce
CRM
Snowflake
Warehouse
Product
Events
AI Agents
Enrichment
Sarah Chen
VP of Marketing · Acme Corp
Lead Score
0
A platform built to run on AI
Eloqua is not a smart platform. Conversion is agent-native from the ground up, so the AI is a blank canvas, not a bolted-on add-on.
Agents that do the manual work
List uploads, error resolution, campaign and token setup, the project-management-to-Eloqua handoffs that eat your team. Describe the work and an agent does it, turning 40 hours of MOps into closer to 10.
Self-tuning AI lead scoring
Scoring trained on your historical closed-won and closed-lost, that retrains itself instead of waiting on manual maintenance. No more static models nobody trusts.
Next-best-product across 11 areas
Use Snowflake product-usage data to recommend the right next product for every account, instead of batch-and-blast across all eleven product lines at once.
MCP and Claude, wired in
Build campaign briefs in Claude and push them to Conversion, and let a sales-enablement agent query marketing data over MCP. The AI workflows your team already runs, connected to the platform.
AI your CMO can sign off on
Every agent action starts as a draft artifact and ships only when a human approves it. You get the time savings of automation with the control an enterprise requires.
Agent drafts
Builds the campaign, audience, or score as an artifact.
Human reviews
Your team checks the work, just like a self-approval in Eloqua.
Approved and live
Nothing reaches a customer without a person saying yes.
Built-in controls
Human-in-the-loop by default
Every output reviewable
Full audit trail
RBAC to object and field
No training on your data
Enterprise-grade security
Land and expand across every target industry
Precisely sells into nine industries and eleven product areas. With unified data and AI agents, you can personalize by industry and recommend the next best product per account, instead of batch-and-blast across the whole base.
Conversion vs Salesforce Marketing Cloud
Marketing Cloud is the safe pick because it is already Salesforce. On the things driving this evaluation, AI, data activation, and support, here is the honest read.
| Capability | Conversion | SF Marketing Cloud |
|---|---|---|
| AI and agents | ||
| Agent-native, blank-canvas AI | Einstein add-on | |
| Self-tuning AI lead scoring | Manual + Einstein | |
| MCP available today | Roadmap | |
| Build briefs in Claude, push to the platform | ||
| Data and activation | ||
| Native Snowflake activation in-platform | Separate Data Cloud | |
| MAP and CDP in one platform | Separate products | |
| Custom objects and a flexible data model | Limited | |
| Native account-level data | ||
| Query data without writing SQL | SQL required | |
| Native Goldcast integration | ||
| Real-time Salesforce sync | ||
| Foundations | ||
| Drag-and-drop email and forms parity | ||
| Deliverability tooling and inbox placement | ||
| De-dupe and merge across business units | Partial | |
| GDPR double opt-in by country | ||
| Partnership | ||
| 24/7 Slack Deployment Strategy Team | Standard support / SIs | |
| Eloqua migration run in parallel | Partner-led | |
| Pricing model | Marketable contacts | Complex SKUs |
A team that fixes Eloqua's biggest gap
Eloqua support is non-existent, and that is a top-three reason you are switching. Conversion ships with a forward-deployed engineer who runs the migration with you, in parallel with Eloqua, on your timeline.
- Day 0
Connect the stack
Scoped access to Salesforce and Snowflake, with credentials you own. Sandbox stood up for your team.
- Day 60
40% of MOps tickets on Conversion
We replicate real Precisely programs, the Goldcast flow, and lookup-table logic, alongside Eloqua.
- Day 90
100% migrated, AI live
Self-tuning lead scoring and next-best-product running, with your team reclaiming hours every week.
- By Aug 2027
Full cutover, zero rush
Run both until the Eloqua contract ends. Migrate on your timeline, not a rip-and-replace deadline.
Veriforce left Salesforce Marketing Cloud for Conversion
Veriforce, an enterprise with a security bar as high as yours, migrated off Marketing Cloud and Pardot onto Conversion with our forward-deployed team. "Safe" did not mean "right" for them either.
We moved off Marketing Cloud because we wanted a platform that was actually built for AI, with a team that picks up when we need them.
Migrated from SFMC + Pardot
Conversion is the future of marketing automation. I haven't heard this much buzz about a martech platform since the onset of Marketo in 2006.
Mike Rizzo Founder & CEO, MarketingOps.com Frequently asked questions
Conversion connects natively to Salesforce and Snowflake and gives you a flexible data model with a SQL editor, so warehouse data is queryable and activatable in the platform. You get MAP and CDP-style activation in one place, with no traditional CDP to buy.
The form-to-custom-object-to-Workato-to-Eloqua chain collapses. Goldcast registrations flow into Conversion, and post-submission lookup-table logic (for example, mapping a data-integrity priority answer to a product area or segment) runs natively in a workflow.
Pricing is based on marketable contacts, around 1M for Precisely. AI usage is unlimited, so the number is predictable in advance. We will get a concrete range to your team so it fits your budget framing.
Yes, and we recommend it. Run both in parallel, migrate programs in phases with concrete milestones, and cut over when you are ready. Eloqua's contract end is a backstop, not a deadline.
Every account gets a forward-deployed engineer who is technical and marketing-fluent, available in Slack with a 1-hour SLA during hours and 2 hours off-hours. They run the migration with you, including de-dupe and merge across business units, deliverability, and GDPR double opt-in by country.
Let's win together
Run a pilot alongside Eloqua, prove the foundations in your sandbox, and give your team an AI-native platform they are already excited about.