Air-traffic control for 60 campaigns a week.
Samsara runs more campaigns per week than most teams run per quarter. When every contact qualifies for five at once, Conversion decides which one wins, shows you the next 30 days of sends per audience, and lets your team override any call before it ships.
Every contact. Every campaign. One ranked queue.
When a contact qualifies for five campaigns at once, someone has to decide which one goes. Today that someone is your campaign-ops team, manually intervening in Marketo and a custom Hightouch agent. Conversion does it automatically: configurable priority rules, AI tie-breaking for the close calls, mandatory locks for product launches and newsletters, and a 30-day forward view so nothing comes as a surprise.
Mandatory campaigns are locked. Agents never override a product launch or a newsletter.
AI breaks ties among remaining campaigns using engagement signals, recency, and business priority.
Your team reviews and can override any decision before it sends. Human in the loop, not a black box.
| # | Campaign | Audience | Sends | Status |
|---|---|---|---|---|
| 1 | Q3 Product Launch, Fleet Pro Mandatory | Fleet operators, NA | 12,400 | Locked |
| 2 | Webinar: Driver Safety ROI Prospect nurture | Safety directors | 8,200 | AI-ranked #2 |
| 3 | Renewal + Upsell, Video Security Lifecycle | Existing customers | 5,900 | AI-ranked #3 |
| 4 | Cold Outbound, Energy Vertical Prospect | Energy sector leads | 4,100 | Suppressed |
| 5 | Monthly Newsletter, All Segments Newsletter | Full marketable DB | 41,000 | Queued |
Stop running two glorified email tools side by side.
Marketo handles prospects. Iterable handles lifecycle. Hightouch syncs audiences between them. Each tool has its own data, its own unsubscribe logic, and its own team cross-training requirement. Conversion collapses all three into one platform on one data model, with one unsubscribe sync and one team owning it end to end.
Today: three tools
Marketo
MAP (prospect)
Renews July 2027
Iterable
ESP (lifecycle)
Terms end Oct 2026
Hightouch
CDP + reverse-ETL
Air-traffic-control agent
Conversion
One platform. Every capability.
Agents that build campaigns from a brief.
Paste a campaign brief from your Airtable ticket and an agent builds the full webinar program: registration email, autoresponder, reminders, follow-up sequence, naming conventions, and field mappings. What takes a campaign-ops team half a day takes minutes. And because Conversion runs lifecycle and prospect programs in the same builder, there is no context-switch between Marketo and Iterable.
Airtable brief in. Full campaign program out. Every naming convention, field mapping, and send rule included.
Lifecycle journeys and prospect programs run in one workflow builder. No cross-training overhead between platforms.
Multi-locale, multi-persona content with Liquid. Ten locales and different seniority targeting per region, in one send.
Sarah Chen
Finished 2m ago
James Park
Finished 8m ago
Maria Lopez
Finished 14m ago
Alex Rivera
In progress
Contact meets criteria
Click to view
Enrichment Agent
Score: 92 → High intent
Assign to sales
Routed to Jordan M.
Databricks and Salesforce, both first-class.
Part of your audience lives only in Databricks, not in Salesforce. Today you need Hightouch to bridge that gap. Conversion connects to Databricks natively, respects your custom EC2 enrichment layer, and lets you activate any segment in the platform regardless of where the record lives.
Databricks
Read / activateDirect warehouse activation. Audiences that live only in Databricks are queryable natively.
Salesforce
Read / writeReal-time bidirectional sync. Respects your custom EC2 ingest endpoint and enrichment flow.
Custom ingest webhook
WebhookConversion delivers to your existing EC2 endpoint. No re-engineering of your enrichment layer.
Fivetran to Databricks
ExportOpens/clicks/bounces piped back daily via your existing Fivetran connector. Reporting stays in Databricks.
Conversion vs Marketo
Marketo is reliable on email delivery. That is its best feature. On the things driving this evaluation, here is the honest read.
| Capability | Conversion | Marketo |
|---|---|---|
| Audience prioritization and AI | ||
| AI tie-breaking across overlapping campaigns | ||
| 30–60 day forward-looking contact schedule | ||
| Mandatory-campaign locking (launches, newsletters) | ||
| Global and contact-level communication limits | Partial | |
| Human override before anything ships | ||
| Data and warehouse | ||
| Native Databricks warehouse activation | ||
| MAP and CDP in one platform | Separate CDP required | |
| Real-time bidirectional Salesforce sync | Partial / batch | |
| Fivetran connector for Databricks reporting | Bulk export API only | |
| Webhook delivery to custom ingest endpoints | Limited | |
| Campaign operations | ||
| Agent builds full webinar programs from a brief | ||
| Lifecycle and prospect journeys in one workflow builder | Prospect only | |
| Multi-locale dynamic content (Liquid) | Tokens only | |
| Unsubscribe sync without Salesforce workarounds | ||
| Partnership | ||
| Forward-deployed engineer in your Slack | Standard support | |
| Parallel-run migration, no forced cutover | ||
| Pricing model | Marketable contacts | Database + sends |
Enterprise marketing teams that have already switched.
Companies with complex data stacks, high security bars, and multi-product GTM motions are consolidating onto Conversion. The migration runs in parallel with your existing tools, so there is no forced cutover.
Plaid consolidated their GTM stack onto Conversion, unifying Salesforce and warehouse data under a single platform with a high security bar and real-time Salesforce sync.
Veriforce migrated off Salesforce Marketing Cloud and Pardot with our forward-deployed team running the migration in parallel. They cut over on their timeline, not a vendor's.
Frequently asked questions
Conversion evaluates every contact against all active campaigns on a recurring basis. When conflicts arise, configurable priority rules and AI tie-breaking decide which campaign wins for each contact. You get a forward-looking view showing what each audience will receive over the coming 30 to 60 days, and your team can override any decision before it ships. Mandatory campaigns like product launches are locked so the agent never touches them.
Yes. Databricks is a first-class data source in Conversion. Contacts and segments that live only in Databricks, not in Salesforce, are queryable and activatable natively inside the platform. We also support your existing Fivetran connector to pipe reporting back to Databricks on a daily cadence.
No. Conversion delivers webhooks to any endpoint, including your custom EC2 ingest API. We work with your existing enrichment flow rather than replacing it. Our forward-deployed engineer maps the integration in the first two weeks of the pilot so there are no surprises at launch.
Yes, and that is exactly how we recommend starting. Run Conversion in parallel, migrate programs in phases with clear milestones, and cut over when your team is confident. Marketo's renewal date is a backstop, not a deadline we work toward.
Conversion prices on marketable contacts: the contacts you actually send to. Unsubscribed or suppressed contacts do not count. AI usage is unlimited and included. We size the number to start near your current Marketo spend and give you a concrete range before any pilot kicks off.
We are SOC 2 Type II certified, have a DPA ready to execute, and do not train on your data by default. We are set up to accept your paper and run your vendor assessment in parallel with the pilot so legal and security are never on the critical path.
Run the pilot on your timeline.
Prove audience prioritization in month one, run Conversion alongside Marketo and Iterable, and give your team a platform built for the way they actually operate.