One marketing platform for all of Twilio's users
Self-serve signups and enterprise accounts get worked in different systems because their data sits in different places, and the measurement splits with them. Conversion is the agentic marketing automation platform that ingests warehouse and product data natively, so one platform covers both and attribution runs on the same data.
75%
reduction in MOps time spent on recurring work
10x
faster campaign-to-launch cycle time
4 weeks
average migration, running in parallel with Marketo
SOC 2
Type II certified, with approval-first AI agents
The measurement gap a second platform opens
When millions of product users live outside the MAP, standing up a second platform looks like the simpler move. Inflection is a capable lifecycle email tool, but the traffic that moves into it lands where reporting stops at engagement.
Two platforms for one company
Self-serve users get worked in one system and enterprise pipeline in another, so nobody has a single view of an account. Every cross-motion play starts by reconciling two sets of records.
Product data needs middleware
Marketo has no native warehouse integration. Activating usage, billing, or free-tier product events means a reverse ETL tool, engineering effort, and another contract to maintain.
Measurement stays where it lands
Inflection reports on email and journey engagement, with no attribution model, no pipeline or revenue reporting, and no report builder. Its account scores stay inside the platform instead of syncing to Salesforce, and Campaigns, Accounts, and Opportunities are read-only, so the traffic you moved is the traffic you cannot tie to pipeline.
Agents built into the platform, not bolted on
Agents draft campaigns and audiences, QA every send, triage intake, route leads, and monitor syncs. Permission-scoped, approval-first, and fully auditable, so your team reviews anything before it ships.
Live signals start the work
When product usage or account behavior crosses a threshold, an agent picks it up, drafts the play, and routes it for review. The work starts itself instead of waiting on a scoring model to catch up.
The operational layer runs itself
Intake triage, pre-send QA, list hygiene, routing, and sync monitoring run without a person scheduling them. Your team reviews output rather than producing it.
MOps Intake
Campaign QA
Weekly Performance Digest
Deliverability Watch
Audience Builder
Lead Routing
List Hygiene
Pipeline Reporter
Sync Watchdog
Account Brief Writer
MOps Intake
Campaign QA
Weekly Performance Digest
Deliverability Watch
Audience Builder
Lead Routing
List Hygiene
Pipeline Reporter
Sync Watchdog
Account Brief Writer
Lifecycle Stage Mover
MQL to SDR Handoff
Subject Line Optimizer
Send Time Optimizer
Webinar Follow-Up
Intent Signal Watcher
Churn Risk Notifier
Re-engagement Wrangler
Localization Agent
Nurture Gap Finder
Lifecycle Stage Mover
MQL to SDR Handoff
Subject Line Optimizer
Send Time Optimizer
Webinar Follow-Up
Intent Signal Watcher
Churn Risk Notifier
Re-engagement Wrangler
Localization Agent
Nurture Gap Finder
MOps Intake
Campaign QA
Weekly Performance Digest
Deliverability Watch
MOps Intake
Campaign QA
Weekly Performance Digest
Deliverability Watch
Audience Builder
Lead Routing
List Hygiene
Pipeline Reporter
Audience Builder
Lead Routing
List Hygiene
Pipeline Reporter
Sync Watchdog
Account Brief Writer
Lifecycle Stage Mover
MQL to SDR Handoff
Sync Watchdog
Account Brief Writer
Lifecycle Stage Mover
MQL to SDR Handoff
Subject Line Optimizer
Send Time Optimizer
Webinar Follow-Up
Intent Signal Watcher
Subject Line Optimizer
Send Time Optimizer
Webinar Follow-Up
Intent Signal Watcher
Churn Risk Notifier
Re-engagement Wrangler
Localization Agent
Nurture Gap Finder
Churn Risk Notifier
Re-engagement Wrangler
Localization Agent
Nurture Gap Finder
Approval-first · Permission-scoped · Auditable · SOC 2 Type II
Product events and CRM in one context layer
Connect Salesforce and your warehouse natively, whether that is Snowflake, BigQuery, Databricks, Redshift, or PostgreSQL. Free-tier product events, account hierarchies, and opportunity data become usable objects in segments, personalization, and workflow triggers.
Salesforce
System of record
Conversion
Execution layer
Bidirectional
Configurable conflict resolution
Campaign sync
Members, statuses, and lead assignment
Custom objects
Standard and custom Salesforce objects
Audit trail
Detailed change history on every sync
Connects natively to your stack
Everything the Marketo instance does, plus the audience it can't hold
Campaigns, nurtures, scoring, routing, forms, and landing pages, with attribution shipped as a product on the same data: multi-touch models from first touch through closed won, broken down by persona, segment, and lifecycle stage. Nothing your team runs today gets left behind, and the workload you moved out of Marketo comes back into one platform with its reporting attached.
Dynamic Email Studio
Drag-and-drop builder with live CRM and warehouse fields. Hyper-personalize every message with dynamic content blocks.
Query Engine & Segmentation
Trigger workflows from CRM changes, product events, and enrichment data. Build audiences with a powerful query builder.
Campaigns & Folders
Organize and manage campaigns at scale with folders, tagging, and team collaboration.
Real-Time Workflows
Visual workflow builder with branching, delays, and AI-powered actions that trigger in real time.
Forms & Pages
Build branded forms and landing pages that feed directly into your workflows. No need for separate tools.
CRM Sync & Auditing
Enterprise Salesforce sync with bidirectional updates, conflict resolution, and full audit logs.
Reporting
Campaign performance tied to pipeline and revenue by persona, segment, and lifecycle stage.
Liquid Templating
Advanced personalization with Liquid syntax for conditional content, loops, and dynamic blocks.
A/B Testing
Test subject lines, content, send times, and workflows to optimize every touchpoint.
RBAC Controls
Fine-grained role-based access control for teams. Enterprise-grade permissions.
A migration sized for an enterprise instance
Marketo stays live while Conversion runs in parallel. Forward-deployed engineers handle the move and QA every component against the original before anything cuts over.
Forward-deployed engineers run it
FDEs migrate your workflows, lists, templates, and scoring models, then QA every component before anything goes live.
About 1-2 hours a week from your team
For roughly three weeks. That's the full time commitment while the migration runs in the background.
Parallel run, zero downtime
Nothing is cut over until every workflow has been verified against the Marketo original. No dark period, no lost sends.
A team that stays embedded
Deployment strategists work inside your marketing org through launch and beyond, with structured workshops in the first weeks and as many as your team wants after.
Used by MOps teams replacing Marketo, Pardot, and HubSpot.
ClickHouse
- Valuation
- $15B
- Employees
- 500+
- Replaced
- Marketo
Plaid
- Valuation
- $8B
- Employees
- 1,500+
- Replaced
- Marketo
Webflow
- Valuation
- $4B
- Employees
- 1,500+
- Replaced
- Iterable
Veriforce
- Valuation
- $1.2B+
- Employees
- 1,800+
- Replaced
- Pardot & Marketing Cloud
Productboard
- Valuation
- $1.7B
- Employees
- 500+
- Replaced
- Marketo
ACV Auctions
- Ticker
- NYSE: ACVA
- Employees
- 3,200+
- ARR
- $1B
AMCS
- Valuation
- €2B
- Employees
- 1,300+
- Replaced
- Pardot
See it running on Twilio's data
Book a working session with our team. We'll tailor the demo to your stack and show you exactly how the migration would run.
Thanks for filling out the form, we'll be in touch soon!
Frequently asked questions
Every migration is led by a dedicated deployment strategist, with forward-deployed engineers moving your programs, smart lists, email templates, and scoring models. The average timeline is about four weeks, customized to instance complexity, running in parallel with Marketo the whole way. Nothing is cut over until it has been verified against the original.
Conversion connects natively to Snowflake, BigQuery, Databricks, Redshift, and PostgreSQL. Tables and views become usable objects in the platform: available in segments, personalization, and workflow triggers, alongside your Salesforce custom objects. No reverse ETL middleware, no engineering tickets.
Inflection is a capable lifecycle email tool and it will send to that population well. What it does not do is measure it. Reporting stops at email and journey engagement, there is no attribution model, no pipeline or revenue reporting, and no report builder, and their documented answer for anything deeper is exporting to your warehouse and building it yourself in Looker, Tableau, Power BI, or Hex. Account scoring grades accounts 0 to 100 but the scores stay inside Inflection rather than syncing to Salesforce, and Campaigns, Accounts, and Opportunities are read-only with no Programs equivalent for tokens, assets, or duplication. Conversion holds both populations on one data model and ships reporting and attribution as a product, Mosaic, with multi-touch models from first touch through closed won.
Marketo's AI today is Adobe Sensei predictive scoring. Conversion's agents do the work: audience building from plain-English requests, campaign drafting, pre-send QA, lead routing, list hygiene, intake triage, and sync monitoring, all permission-scoped, approval-first, and fully auditable. The agent layer is native to the data model rather than a feature added beside it.
Plaid, ClickHouse, Productboard, People Data Labs, LogicGate, Veriforce, GovWell, Guidebook, Adaptive Security, and Hostfully, among others. Teams running mature Marketo instances are our primary customers, and every one of them is supported by a deployment strategist who stays embedded after launch.
No. The platform is built for marketing operations teams at enterprise companies, but common tasks like building emails, creating segments, and launching workflows are straightforward. Teams evaluating both consistently tell us Conversion is more capable without being harder to use.
Ready to see it on Twilio's data?
Book a working session and we'll show self-serve product data and Salesforce in one platform, attribution running on that same data, agents doing the campaign work, and the migration plan from Marketo.