Ship Yext's email programs in days, not weeks
Manual build steps and a review queue in front of every send decide your calendar, not the strategy. Conversion is the agentic marketing automation platform that unifies Salesforce and Snowflake, then hands the build work to agents so campaigns launch while they still matter.
75%
reduction in MOps time spent on recurring work
10x
faster campaign-to-launch cycle time
4 weeks
average migration, running in parallel with Marketo
SOC 2
Type II certified, with approval-first AI agents
The build queue in front of every send
Yext's team knows what to send. The weeks go into building it, reviewing it, and waiting on the steps in between, which is exactly the work a MAP was supposed to absorb.
Weeks between the idea and the send
Every email is a manual build, another round of review, and a queue. By the time it ships, the moment it was written for has moved on and the results get judged against a different quarter.
Product usage never reaches the campaign
Usage data sits in Snowflake, not Salesforce. Marketo has no native warehouse integration, so activating it means middleware, engineering effort, and a pipeline somebody has to keep alive. Upsell and cross-sell run on firmographics instead.
The editors are the bottleneck
Marketo's email, form, and landing page editors are widely considered outdated even after recent updates. Training anyone on the instance means teaching the workarounds as much as the platform, and the team pays that cost every time it grows.
Take the build off the critical path
Agents draft the campaign, build the audience behind it, and QA the send before it goes. Approval-first, so your team reviews and edits everything, and the build stops being the long pole in every launch.
Drafted campaigns, not blank briefs
A request arrives and an agent comes back with the email, the audience, and the workflow already drafted inside your templates and brand guardrails. Your team edits and approves instead of starting from a blank canvas.
QA before the send, not after
Campaign QA checks links, tokens, rendering, and audience logic on every send. List hygiene and sync monitoring run on their own schedule, so the recurring work stops taking days out of the calendar.
MOps Intake
Campaign QA
Weekly Performance Digest
Deliverability Watch
Audience Builder
Lead Routing
List Hygiene
Pipeline Reporter
Sync Watchdog
Account Brief Writer
MOps Intake
Campaign QA
Weekly Performance Digest
Deliverability Watch
Audience Builder
Lead Routing
List Hygiene
Pipeline Reporter
Sync Watchdog
Account Brief Writer
Lifecycle Stage Mover
MQL to SDR Handoff
Subject Line Optimizer
Send Time Optimizer
Webinar Follow-Up
Intent Signal Watcher
Churn Risk Notifier
Re-engagement Wrangler
Localization Agent
Nurture Gap Finder
Lifecycle Stage Mover
MQL to SDR Handoff
Subject Line Optimizer
Send Time Optimizer
Webinar Follow-Up
Intent Signal Watcher
Churn Risk Notifier
Re-engagement Wrangler
Localization Agent
Nurture Gap Finder
MOps Intake
Campaign QA
Weekly Performance Digest
Deliverability Watch
MOps Intake
Campaign QA
Weekly Performance Digest
Deliverability Watch
Audience Builder
Lead Routing
List Hygiene
Pipeline Reporter
Audience Builder
Lead Routing
List Hygiene
Pipeline Reporter
Sync Watchdog
Account Brief Writer
Lifecycle Stage Mover
MQL to SDR Handoff
Sync Watchdog
Account Brief Writer
Lifecycle Stage Mover
MQL to SDR Handoff
Subject Line Optimizer
Send Time Optimizer
Webinar Follow-Up
Intent Signal Watcher
Subject Line Optimizer
Send Time Optimizer
Webinar Follow-Up
Intent Signal Watcher
Churn Risk Notifier
Re-engagement Wrangler
Localization Agent
Nurture Gap Finder
Churn Risk Notifier
Re-engagement Wrangler
Localization Agent
Nurture Gap Finder
Approval-first · Permission-scoped · Auditable · SOC 2 Type II
Snowflake usage data, usable in a segment
Connect Snowflake and Salesforce natively. Tables and views become first-class objects you can segment, personalize, and trigger on, so expansion campaigns run off real product engagement instead of a nightly pipeline somebody maintains by hand.
Salesforce
System of record
Conversion
Execution layer
Bidirectional
Configurable conflict resolution
Campaign sync
Members, statuses, and lead assignment
Custom objects
Standard and custom Salesforce objects
Audit trail
Detailed change history on every sync
Connects natively to your stack
If you're rebuilding anyway, rebuild once
Campaigns, nurtures, scoring, workflows, forms, and landing pages, with reporting that ties back to pipeline. Everything a mature Marketo instance runs today, on a platform the next person you hire can learn without inheriting a decade of workarounds.
Dynamic Email Studio
Drag-and-drop builder with live CRM and warehouse fields. Hyper-personalize every message with dynamic content blocks.
Query Engine & Segmentation
Trigger workflows from CRM changes, product events, and enrichment data. Build audiences with a powerful query builder.
Campaigns & Folders
Organize and manage campaigns at scale with folders, tagging, and team collaboration.
Real-Time Workflows
Visual workflow builder with branching, delays, and AI-powered actions that trigger in real time.
Forms & Pages
Build branded forms and landing pages that feed directly into your workflows. No need for separate tools.
CRM Sync & Auditing
Enterprise Salesforce sync with bidirectional updates, conflict resolution, and full audit logs.
Reporting
Campaign performance tied to pipeline and revenue by persona, segment, and lifecycle stage.
Liquid Templating
Advanced personalization with Liquid syntax for conditional content, loops, and dynamic blocks.
A/B Testing
Test subject lines, content, send times, and workflows to optimize every touchpoint.
RBAC Controls
Fine-grained role-based access control for teams. Enterprise-grade permissions.
The rebuild you were already planning
Marketo stays live while Conversion runs in parallel. Our forward-deployed engineers do the rebuild, and nothing cuts over until every workflow has been verified against the original.
Forward-deployed engineers run it
FDEs migrate your workflows, lists, templates, and scoring models, then QA every component before anything goes live.
About 1-2 hours a week from your team
For roughly three weeks. That's the full time commitment while the migration runs in the background.
Parallel run, zero downtime
Nothing is cut over until every workflow has been verified against the Marketo original. No dark period, no lost sends.
A team that stays embedded
Deployment strategists work inside your marketing org through launch and beyond, with structured workshops in the first weeks and as many as your team wants after.
Used by MOps teams replacing Marketo, Pardot, and HubSpot.
ClickHouse
- Valuation
- $15B
- Employees
- 500+
- Replaced
- Marketo
Plaid
- Valuation
- $8B
- Employees
- 1,500+
- Replaced
- Marketo
Webflow
- Valuation
- $4B
- Employees
- 1,500+
- Replaced
- Iterable
Veriforce
- Valuation
- $1.2B+
- Employees
- 1,800+
- Replaced
- Pardot & Marketing Cloud
Productboard
- Valuation
- $1.7B
- Employees
- 500+
- Replaced
- Marketo
ACV Auctions
- Ticker
- NYSE: ACVA
- Employees
- 3,200+
- ARR
- $1B
AMCS
- Valuation
- €2B
- Employees
- 1,300+
- Replaced
- Pardot
See it running on Yext's data
Book a working session with our team. We'll tailor the demo to your stack and show you exactly how the migration would run.
Thanks for filling out the form, we'll be in touch soon!
Frequently asked questions
It usually makes it easier. Every migration is led by a dedicated deployment strategist, with forward-deployed engineers moving your programs, smart lists, email templates, and scoring models. The average timeline is about four weeks, running in parallel with Marketo the whole way, and nothing is cut over until it has been verified against the original.
Yes. Conversion connects natively to Snowflake, BigQuery, Databricks, Redshift, and PostgreSQL. Tables and views become usable objects in the platform: available in segments, personalization, and workflow triggers, alongside your Salesforce objects. Marketing ops configures it in the UI, no engineering tickets required.
They handle the recurring operational work where your data already lives: audience building from plain-English requests, pre-send campaign QA, list hygiene, ticket intake and triage, and sync monitoring. Every agent is permission-scoped, approval-first, and fully auditable, so your team reviews anything before it ships.
Yes. The platform is built for marketing operations teams at enterprise companies, but common tasks like building emails, creating segments, and launching workflows are straightforward. Deployment strategists stay embedded with structured workshops in the first weeks, and teams evaluating both consistently tell us Conversion is more capable without being harder to use.
Ready to see it on Yext's data?
Book a working session and we'll show Conversion building a campaign in an afternoon, segmenting on your Snowflake usage data, and the migration plan from Marketo.