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The free MOps audit your stack has been asking for
Conversion's marketing ops team will pressure test the setup behind your pipeline and show you exactly where it leaks, so you know what to fix first.
- A senior MOps review of your stack, data, and workflows
- A scorecard across the six areas that break first at scale
- A prioritized fix list you can hand to your team the same week
Claim your audit
Takes about a minute
Thanks for filling out the form, we'll be in touch soon!
Used by MOps teams replacing
Marketo, Pardot, and HubSpot.
A scorecard for the system behind your pipeline
Every audit ends with a clear readout. Each area gets a score, the reasoning behind it, and the specific changes that move it, ranked by how much pipeline they put back on the table.
6
Areas scored
$0
Cost to you
1
Fix list to keep
MOps audit scorecard
Sample readout
55/100
- Data model and CRM sync 82
- Lead routing and scoring 46
- Lifecycle and attribution 38
- Campaign workflows 71
- Email and deliverability 64
- Stack and spend 29
Top fix: rebuild routing on account ownership, not lead source. Fast, and it unblocks scoring and attribution with it.
What we audit
Six areas where marketing ops breaks first
Data model and CRM sync
How cleanly Salesforce, your warehouse, and product data reach the people building campaigns, and where fields drift or go stale.
Lead routing and scoring
Whether the right leads reach the right reps fast, and whether your score still predicts pipeline or just rewards activity.
Lifecycle and attribution
Stage definitions, handoffs, and campaign influence, so the numbers you bring to the board hold up under questions.
Campaign workflows
The programs, smart lists, and triggers piling up in your MAP, which ones still earn their keep, and what can be retired.
Email and deliverability
Templates, personalization, QA, and sender health. The details that quietly cap the return on every send.
Stack and spend
Every tool bolted onto your MAP, what overlaps, and what you could consolidate before the next renewal.
One session, a plan you can act on
No prep deck, no system access, no sales pitch dressed up as an audit. Show us what you run and we will tell you what we see.
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01
Grab a slot
Tell us your CRM and MAP, then pick a time. It takes about a minute.
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02
Walk us through your setup
A working session with Conversion's MOps team. Screen share what you run today and where it hurts.
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03
Get your scorecard
A written readout with scores, quick wins, and the bigger bets, yours to keep whatever platform you run.
Built for the marketers who read MKT1
MKT1 helps B2B teams build marketing that works, through its newsletter, frameworks, and community. This audit brings the same practical lens to the operations layer underneath, so the strategy you plan is the one your systems can actually run.
Questions about the audit
What to expect before you book.
Yes. There is no cost and no commitment. It is offered to the MKT1 community as part of our partnership, and the scorecard and fix list are yours to keep.
No. The audit covers the stack you run today, whether that is Marketo, Pardot, Eloqua, HubSpot, or something homegrown. Most recommendations apply no matter which platform you are on.
Conversion's marketing operations team. They have migrated and rebuilt MOps for enterprise teams on Salesforce and modern data warehouses, so they know where these setups tend to crack.
Access to screen share your MAP and CRM is the most useful thing. A rough sense of your tool spend and your biggest MOps headaches helps us focus the time.
No. We work from what you show us during the session. Nothing is connected and no data leaves your systems.
See what your MOps is really running on
Book your free audit and leave with a scorecard and a fix list your team can start on this week.