Leave Marketo without leaving your programs behind
Agents parse your Smart Campaigns, programs, and tokens, then rebuild them in Conversion. Your deployment strategist QAs every component while Marketo keeps sending. Average timeline: four weeks.
Trusted by teams that made the switch
4 wk
Average migration timeline
1-2 hr
Per week from your team
0
Gap in campaign execution
Your Marketo vocabulary, mapped
Your team spent years learning Marketo's vocabulary. Every concept has a direct equivalent in Conversion, and most of them work the way you always wished they did.
Campaigns
Member statuses, Salesforce Campaign sync, and hierarchical folders carry over one to one.
Workflows
The same trigger-and-filter logic in a visual builder with nested branching and AI decision nodes.
Nurture workflows
Streams and casts become workflow primitives: branching, delays, conditional exits, and path selection.
Segments
A visual statement builder with deeply nested conditions across any object, including custom objects and warehouse tables.
Liquid templating
Live CRM and warehouse fields, conditional blocks, and loops in an industry-standard language.
Email builder & assets
Templates, snippets, and images rebuilt in a modern drag-and-drop editor.
First-class custom objects
Workflow triggers, Liquid access, and segmentation on any object, with full relationship support.
Site tracking
Tracking scripts are swapped as a coordinated go-live step so attribution never goes dark.
What agents do with your Marketo instance
A mature Marketo instance holds years of accumulated logic. Agents read all of it in days, and your strategist reviews every translation before it ships.
Meet the agentsParse every Smart Campaign
Agents read trigger, filter, and flow-step logic across your entire instance and translate it into Conversion workflows for your strategist to QA.
Rebuild tokenized templates
My tokens, lead tokens, and Velocity scripts are converted to Liquid with live field references intact.
Map the program tree
Channels, statuses, folders, and Salesforce Campaign links are inventoried and recreated so reporting history stays coherent.
Marketo stays live for the entire migration. Every component is QA'd before anything switches, and you decide when the migration is finished.
Your Marketo build, rebuilt in a single prompt
We opened the chat, asked for this Smart Campaign to be rebuilt in Conversion, and this is what came back. Same triggers, same filters, same outcome, plus the nested branching Marketo could never do.
Multiply that by every program in your instance and you have the migration. Agents do the rebuilding, your strategist QAs each component, and Marketo keeps sending until the migration is finished.
Five phases, zero downtime
The same five phases run on every migration. Agents compress the audit and rebuild from months to days, and your strategist owns the plan, the QA, and the switch itself.
Discovery & Audit
Agents crawl your current platform and map every program, scoring model, email template, integration, and routing rule in days. Your strategist reviews the map with you and flags what to rebuild, consolidate, or retire.
Migration Planning
Together, you build a phased plan with clear milestones. Your team keeps running campaigns in your current platform throughout the transition.
Data Migration & CRM Sync
Contact records, custom fields, and list structures move over with agent-run validation at every step. Salesforce sync is configured and tested alongside your existing platform before anything switches.
Program Rebuild & Testing
Agents rebuild your workflows, nurture programs, and scoring models in Conversion. Your strategist tests every component end to end against live data and signs off before it ships.
Go-Live & Optimization
Your strategist stays embedded with your team after you go live. They monitor deliverability, optimize workflows, and make sure adoption sticks.
Common questions
Everything you need to know about moving from Marketo to Conversion.
Directly. Triggers, filters, and flow steps become workflow triggers, conditions, and actions in a visual builder that supports the same patterns plus nested branching and AI decision nodes. Agents translate the logic automatically and your strategist QAs each workflow against live records before it goes live.
Conversion uses Liquid, the templating language behind Shopify and dozens of other platforms. Agents rebuild tokenized templates in Liquid with live CRM and warehouse field references, and Velocity scripting logic is recreated with Liquid conditionals and loops. Your strategist verifies rendered output side by side.
Yes. Campaigns in Conversion work like Marketo programs: member statuses, bidirectional Salesforce Campaign syncing, and hierarchical folder organization all carry over, so your attribution reporting in Salesforce stays intact through the switch.
During discovery, agents inventory every page carrying Munchkin along with your forms and landing pages. Forms and landing pages are rebuilt in Conversion, and tracking scripts are swapped as a coordinated go-live step rather than all at once, so web activity data never goes dark.
The average is about four weeks. Very large instances with hundreds of programs, complex scoring, and multiple Salesforce integrations run closer to six. Marketo stays live the entire time, and you decide when the migration is finished.
Ready to move beyond Marketo?
Talk to our team about an agent-run Marketo migration. Your instance stays live until every program is rebuilt, tested, and approved.