Field events

Conferences, tradeshows, dinners, and roundtables now run as campaigns in Conversion, alongside webinars. Each event is its own campaign. Use the built-in types or create your own, and map your own status names to registered, waitlisted, attended, and no-show.

Connect Cvent, Luma, or Splash from Settings, then Integrations. Registrations, waitlist changes, and check-ins sync to the event’s members, and members without a check-in move to no-show when the event ends.

Synced with your event platform and Salesforce

Dates, venue, and capacity stay current from the provider. Campaign members sync with Salesforce in both directions, so sales can see who registered and who attended.

Attribution, triggers, and agents

Field events work as a channel in attribution reporting and as a scope in campaign triggers, and agents can create and manage them.