How Conversion works with 6sense
Conversion connects to 6sense to feed its predictive intent and buying-stage signals into workflows. When 6sense predicts an account has moved into a new stage, such as Consideration or Decision, a workflow can start the play built for that stage, tailor the message for each contact, and bring in sales once the account is ready.
What you can do
Buying stages that start workflows
Event and criteria triggers can start a workflow when an account reaches the stage you care about. With re-enrollment on, contacts at an account that slips back and returns to Decision go through the play again.
A path for every stage
An If/Else branch sends each contact down the path for their account's stage, so Awareness gets education, Consideration gets proof, and Decision gets a conversation with sales.
Handoffs at the right stage
When stage, predictive intent, and fit line up, a workflow can assign an owner, route the lead to a Salesforce queue, or create a Salesforce task with the account's details filled in by Liquid.
