ABM integration

Qualified + Conversion

Turn website intent and live conversations into real-time campaign triggers.

Into Conversion

How Conversion works with Qualified

Conversion connects to Qualified so the website intent and live conversations it captures can trigger campaign workflows. Qualified engages buyers on your website, and Conversion decides what happens next, from the follow-up email to the campaign status that syncs to Salesforce and the alert that brings in the owner.

What you can do

Conversations that start campaigns

A conversation or website intent from Qualified can start a workflow that sends the right follow-up email, updates the contact's campaign status, and posts the details to your sales channel in Slack.

More than one signal

A trigger can require more than Qualified activity before a campaign starts, such as a pricing page visit in the last 30 days or a company above a size threshold.

Campaign status sales can see

Workflows can update members of Conversion campaigns linked to Salesforce, where members and statuses stay aligned, and create Salesforce tasks for the rep who owns the follow-up.

FAQ

Qualified integration FAQ

Does Conversion integrate with Qualified?

Yes. Conversion connects to Qualified so the website intent and live conversations it captures can trigger campaign workflows. Qualified engages buyers on your website, and Conversion decides what happens next, from the follow-up email to the campaign status that syncs to Salesforce and the alert that brings in the owner.

What can Qualified activity trigger in Conversion?

Any workflow you build on it. Common follow-ups are a recap or next-step email, a campaign member status change, a Salesforce task for the owner, and a Slack alert with the contact's company and opportunity details.

How does Qualified work with Conversion's own website tracking?

They do different jobs. The Conversion tracking script records page visits and ties them to a contact once the visitor identifies themselves. Qualified adds conversations and the intent it detects, and a single workflow can use both.

Integrations