How Conversion works with Chorus
Conversion connects to Chorus, the conversation intelligence product from ZoomInfo, to bring what happens on sales calls into scoring and lifecycle workflows. A conversation becomes evidence your scoring rules can weigh and a reason for a lifecycle stage to move, alongside the fit, engagement, and Salesforce data Conversion already tracks.
What you can do
Conversations in the score
Scoring workflows can count a sales conversation as a signal, so a contact who has spoken with your team scores differently from one who has only opened emails.
Stages that follow the conversation
A lifecycle workflow can move a contact's stage with an Update Field step, and a Field is changed trigger on that stage can start the handoff, whether that's a new owner, a Salesforce task, or a campaign status.
The same stage in Salesforce
Map score and lifecycle fields to Salesforce with Always Prefer Conversion, the sync mode meant for marketing-owned values, so reps see the stage your workflows set.
