Give every ClickUp user a one-to-one experience

Every migration is led by a dedicated deployment strategist, with forward-deployed engineers moving your programs, smart lists, email templates, and scoring models. The average timeline is about four weeks, running in parallel with Marketo the whole way, and nothing is cut over until it has been verified against the original.

Reporting and attribution come with the platform. Conversion ships reporting and attribution as a product, Mosaic, running on the same data as the MAP, with multi-touch models from first touch through closed won. Because every touch runs through Conversion and syncs to Salesforce, including campaign membership and status, campaign performance is tied to pipeline and revenue, and it breaks down by persona, segment, and lifecycle stage. Marketo keeps reporting as it does today through the parallel run, so nothing goes dark while the new measurement runs alongside it.

Conversion connects natively to Snowflake, BigQuery, Databricks, Redshift, and PostgreSQL. Tables and views become usable objects in the platform: available in segments, personalization, and workflow triggers, alongside your Salesforce custom objects. Marketing ops configures it in the UI, no engineering tickets required.

Agents need a marketing system of record to act in, not just read access to data. Conversion is a complete enterprise MAP, email, workflows, forms, campaigns, scoring, and reporting on a unified data model, with a first-class MCP server and an open API so the agents your team builds can drive it too. Role-based access control, full audit logging, and SOC 2 Type II certification come with it rather than getting built later.

They handle the recurring operational work: ticket intake and triage, pre-send campaign QA, list hygiene, audience building from plain-English requests, and sync monitoring. Every agent is permission-scoped, approval-first, and fully auditable, so your team reviews anything before it ships.