Turn Snowflake's own data into same-day pipeline
The usage, event, and scoring signals your campaigns need are already modeled. What sits between a signal landing and a rep acting on it is hours of manual work. Conversion is the agentic marketing automation platform that reads your warehouse and Salesforce natively, then puts agents on the building and the handoff.
75%
reduction in MOps time spent on recurring work
10x
faster campaign-to-launch cycle time
4 weeks
average migration, running in parallel with Marketo
SOC 2
Type II certified, with approval-first AI agents
Your data platform outran your MAP
The warehouse is settled and the models are built. What is left is the layer that turns those signals into campaigns, and that is where Marketo makes every step manual.
Hot leads cool in the handoff
Connecting a program to the campaign record is manual work, and campaign membership updates lag behind the moment that created them. By the time a rep sees the lead, the intent is gone.
Someone has to ration segmentation
Dynamic content and template flexibility are limited, so a single custom field or a one-off form question turns into a duplicate asset your team maintains forever. The person guarding the instance ends up saying no.
A middleman between data and campaign
There is no native warehouse integration, so activating product, usage, or billing data means reverse ETL, engineering effort, and another contract to keep alive. Your data platform is not the hard part here.
From approved brief to built campaign
Agents draft the emails, build the audience behind them, and QA the send before it goes. Approval-first, so your MOps team signs off on everything, and every run leaves an auditable record.
Brief in, campaign out
Hand an agent the approved brief and get the workflow, the emails, and the forms back for review. Your team edits and approves instead of assembling the logic by hand.
Routing that keeps up with intent
When a form fills or a usage threshold trips, an agent picks it up, scores it against your model, and routes it without waiting on a manual step. Sync monitoring flags a break before sales does.
MOps Intake
Campaign QA
Weekly Performance Digest
Deliverability Watch
Audience Builder
Lead Routing
List Hygiene
Pipeline Reporter
Sync Watchdog
Account Brief Writer
MOps Intake
Campaign QA
Weekly Performance Digest
Deliverability Watch
Audience Builder
Lead Routing
List Hygiene
Pipeline Reporter
Sync Watchdog
Account Brief Writer
Lifecycle Stage Mover
MQL to SDR Handoff
Subject Line Optimizer
Send Time Optimizer
Webinar Follow-Up
Intent Signal Watcher
Churn Risk Notifier
Re-engagement Wrangler
Localization Agent
Nurture Gap Finder
Lifecycle Stage Mover
MQL to SDR Handoff
Subject Line Optimizer
Send Time Optimizer
Webinar Follow-Up
Intent Signal Watcher
Churn Risk Notifier
Re-engagement Wrangler
Localization Agent
Nurture Gap Finder
MOps Intake
Campaign QA
Weekly Performance Digest
Deliverability Watch
MOps Intake
Campaign QA
Weekly Performance Digest
Deliverability Watch
Audience Builder
Lead Routing
List Hygiene
Pipeline Reporter
Audience Builder
Lead Routing
List Hygiene
Pipeline Reporter
Sync Watchdog
Account Brief Writer
Lifecycle Stage Mover
MQL to SDR Handoff
Sync Watchdog
Account Brief Writer
Lifecycle Stage Mover
MQL to SDR Handoff
Subject Line Optimizer
Send Time Optimizer
Webinar Follow-Up
Intent Signal Watcher
Subject Line Optimizer
Send Time Optimizer
Webinar Follow-Up
Intent Signal Watcher
Churn Risk Notifier
Re-engagement Wrangler
Localization Agent
Nurture Gap Finder
Churn Risk Notifier
Re-engagement Wrangler
Localization Agent
Nurture Gap Finder
Approval-first · Permission-scoped · Auditable · SOC 2 Type II
Product usage and scoring signals, joined to the CRM record
Conversion connects natively to Snowflake and Salesforce, custom objects included, so product events, model outputs, and account context sit in one context layer. Segment, personalize, and trigger on them with no middleware in between.
Salesforce
System of record
Conversion
Execution layer
Bidirectional
Configurable conflict resolution
Campaign sync
Members, statuses, and lead assignment
Custom objects
Standard and custom Salesforce objects
Audit trail
Detailed change history on every sync
Connects natively to your stack
Nothing your instance runs today gets left behind
Campaigns, nurtures, forms, event promotion, scoring, and the Salesforce campaign sync your team maintains. The reporting ties back to pipeline and revenue by persona, segment, and lifecycle stage.
Dynamic Email Studio
Drag-and-drop builder with live CRM and warehouse fields. Hyper-personalize every message with dynamic content blocks.
Query Engine & Segmentation
Trigger workflows from CRM changes, product events, and enrichment data. Build audiences with a powerful query builder.
Campaigns & Folders
Organize and manage campaigns at scale with folders, tagging, and team collaboration.
Real-Time Workflows
Visual workflow builder with branching, delays, and AI-powered actions that trigger in real time.
Forms & Pages
Build branded forms and landing pages that feed directly into your workflows. No need for separate tools.
CRM Sync & Auditing
Enterprise Salesforce sync with bidirectional updates, conflict resolution, and full audit logs.
Reporting
Campaign performance tied to pipeline and revenue by persona, segment, and lifecycle stage.
Liquid Templating
Advanced personalization with Liquid syntax for conditional content, loops, and dynamic blocks.
A/B Testing
Test subject lines, content, send times, and workflows to optimize every touchpoint.
RBAC Controls
Fine-grained role-based access control for teams. Enterprise-grade permissions.
It runs in parallel with Marketo from day one
Marketo stays live the whole time. Our team handles the move and verifies every component, so you can start with the campaigns Marketo cannot run and expand from there.
Forward-deployed engineers run it
FDEs migrate your workflows, lists, templates, and scoring models, then QA every component before anything goes live.
About 1-2 hours a week from your team
For roughly three weeks. That's the full time commitment while the migration runs in the background.
Parallel run, zero downtime
Nothing is cut over until every workflow has been verified against the Marketo original. No dark period, no lost sends.
A team that stays embedded
Deployment strategists work inside your marketing org through launch and beyond, with structured workshops in the first weeks and as many as your team wants after.
Used by MOps teams replacing Marketo, Pardot, and HubSpot.
ClickHouse
- Valuation
- $15B
- Employees
- 500+
- Replaced
- Marketo
Plaid
- Valuation
- $8B
- Employees
- 1,500+
- Replaced
- Marketo
Webflow
- Valuation
- $4B
- Employees
- 1,500+
- Replaced
- Iterable
Veriforce
- Valuation
- $1.2B+
- Employees
- 1,800+
- Replaced
- Pardot & Marketing Cloud
Productboard
- Valuation
- $1.7B
- Employees
- 500+
- Replaced
- Marketo
BuildOps
- Valuation
- $1B
- Employees
- 600+
- Replaced
- HubSpot
ACV Auctions
- Ticker
- NYSE: ACVA
- Employees
- 3,200+
- ARR
- $1B
AMCS
- Valuation
- €2B
- Employees
- 1,300+
- Replaced
- Pardot
See it running on Snowflake's data
Book a working session with our team. We'll tailor the demo to your stack and show you exactly how the migration would run.
Thanks for filling out the form, we'll be in touch soon!
Frequently asked questions
Yes. Every migration runs in parallel: Marketo stays live while Conversion is stood up, and nothing is cut over until it has been verified against the original. A dedicated deployment strategist leads it, with forward-deployed engineers moving programs, smart lists, email templates, and scoring models. The average timeline is about four weeks and the ask on your team is roughly one to two hours a week.
Yes. Conversion connects natively to Snowflake, BigQuery, Databricks, Redshift, and PostgreSQL. Tables and views become usable objects in the platform: available in segments, personalization, and workflow triggers, alongside your Salesforce custom objects. Marketing ops configures it in the UI, no engineering tickets required.
They handle the recurring operational work: ticket intake and triage, audience building from plain-English requests, pre-send campaign QA, list hygiene, and sync monitoring. Every agent is permission-scoped, approval-first, and fully auditable, so nothing ships until your team reviews it.
No. The platform is built for marketing operations teams at enterprise companies, but common tasks like building emails, creating segments, and launching workflows are straightforward. Teams evaluating both consistently tell us Conversion is more capable without being harder to use.
Ready to see it on Snowflake's data?
Book a working session and we'll show Conversion reading your warehouse and Salesforce natively, agents building a campaign from an approved brief, and the parallel migration plan from Marketo.