How Conversion works with BigMarker
Conversion connects to BigMarker to bring webinar registrations and attendance into Conversion campaigns. Each registrant becomes a campaign member with a status, so workflows can follow up, audiences can filter on who registered or attended, and a campaign linked to Salesforce keeps members and statuses aligned in both systems.
What you can do
Registrants as campaign members
BigMarker registrations and attendance land as campaign membership, so each webinar's results sit on the campaign and on every contact's record.
Follow-up workflows
The Contact is added to campaign trigger and campaign membership conditions start workflows, so registrants and attendees each get the right next email.
Audiences from past webinars
Campaign membership conditions build audiences, such as everyone who attended a webinar last quarter, to invite to the next one or enroll in a nurture.
