How Conversion works with Cvent
Conversion connects to Cvent through OAuth and syncs each Cvent event into a Conversion field event, reading registrations and check-ins every hour. Registrations, waitlist moves, and cancellations update campaign members on the statuses your field event type maps, check-ins mark people as attended, and registrants who never checked in become no-shows six hours after the event ends. The sync runs one way, into Conversion, and a linked Salesforce campaign picks up every status it writes.
What you can do
Hourly sync
Cvent has no attendee notifications, so Conversion reads changes every hour. A registration made on Cvent appears within the hour, and Re-sync on the event pulls changes in immediately.
Check-ins become attendance
A check-in on Cvent moves the member to your attended status, and registrants who never checked in become no-shows six hours after the event ends, so follow-up workflows can treat each group differently.
Statuses you define
Field event types are yours to edit. Map the registered, waitlisted, attended, and no-show meanings once, and custom statuses like Visited Booth or VIP are never overwritten by the sync.
Statuses in Salesforce
Link the field event to a Salesforce campaign and every registration, check-in, and no-show reaches its campaign members. A campaign Conversion creates takes its Type from your field event type.
What syncs
| Data | Direction | Details |
|---|---|---|
| Event details | Into Conversion | Title, times, format, registration and lifecycle status, venue and address, planner as organizer, and capacity. |
| Registrations | Into Conversion | Accepted, Waitlisted, and Pending Approval attendees land on the matching statuses. Cancelled or denied registrations remove the member, and plus-one guests aren't brought in. |
| Check-ins | Into Conversion | A check-in moves the member to your attended status, whatever their Cvent attendee status. |
How to connect Cvent
- 1 Confirm your Cvent account is on Cvent's North America data center and that a planner with the administrator role can approve access.
- 2 In Conversion, open Settings > Integrations, click Connect on Cvent, and approve read access to events, attendees, and contacts in Cvent.
- 3 Create a field event with a type that maps the registered, waitlisted, attended, and no-show meanings. The default Conference, Tradeshow, and Dinner / Roundtable types already do.
- 4 On the field event's Overview tab, click Connect on the event platform card and select the Cvent event before it ends.
