How Conversion works with Wistia
Conversion connects to Wistia with an API token and syncs its webinars with Wistia webinars, so registrations flow both ways and attendance comes back. Registrations made from Conversion confirm immediately with the person's join link, while sign-ups on the Wistia event page are imported by a daily sync. Within an hour of the session ending, members move to Attended or No Show, with join time and watch time recorded for attendees, and a linked Salesforce campaign receives the same statuses.
What you can do
Join links right away
Wistia confirms registrations from Conversion immediately, so a confirmation email placed after the Update Campaign Member step can include each person's join link.
Daily import of page sign-ups
Wistia doesn't notify Conversion when someone registers on its event page, so those sign-ups arrive on a daily sync, matched to contacts by email.
Attendance with watch time
Conversion checks Wistia on a schedule after each session and records when every attendee joined and how long they watched, so follow-ups can branch on attendance.
Statuses in Salesforce
Link the webinar to a Salesforce campaign and registrations and attendance from Wistia reach its campaign members, while changes made in Salesforce flow back.
What syncs
| Data | Direction | Details |
|---|---|---|
| Webinar details | Into Conversion | Title, date and time, duration, and timezone, kept current from Wistia. |
| Registrations from Conversion | Out of Conversion | Members set to Registered are registered on Wistia immediately, join link included. Wistia requires a first and last name. |
| Registrations on Wistia | Into Conversion | Sign-ups on the Wistia event page are imported by a daily sync, matched by email or created as new contacts. |
| Attendance | Into Conversion | Attended or No Show within an hour of the session, with join time and how long each person watched. Wistia doesn't report leave time. |
How to connect Wistia
- 1 Ask your Wistia Account Owner to create an API token with Read all data and Read, update & delete anything. Wistia shows the token only once, so copy it right away.
- 2 In Conversion, open Settings > Integrations, click Connect on Wistia, and enter the token. Conversion validates it before saving.
- 3 Open a Conversion webinar, click Connect on the webinar platform card in the Overview tab, and select the Wistia webinar before the session ends.
- 4 Register members by moving them to Registered, by hand on the Members tab or with the Update Campaign Member workflow step.
