How Conversion works with Zuddl
Conversion connects to Zuddl to bring event registrations and attendance into Conversion campaigns. Registrants become campaign members with statuses that workflows can act on and audiences can filter by, and a campaign linked to Salesforce keeps those members and statuses aligned in both systems.
What you can do
Event results on the campaign
Zuddl registrations and attendance land as campaign membership, so each event's turnout sits on the campaign and on every contact's record.
Follow-ups by attendance
Criteria triggers with a campaign membership condition enroll contacts by status, so people who attended and people who only registered get different follow-ups.
Audiences from past events
Build audiences from campaign membership, such as everyone who attended an event this year, and use them for the next invitation or a nurture program.
